P R E S S R E L E A S E
BenQ Goes Colorific™ at InfoComm 2013Company's New Initiative Seeks to Educate End Users on the Color Accuracy, Crispness, and Long-Lasting Quality of BenQ's Next-Generation Projectors
IRVINE, Calif. — June 10, 2013 — BenQ America Corp., an internationally renowned provider of digital lifestyle innovations and global DLP® projector leader, today announced that the company will be kicking off its new Colorific™ initiative at InfoComm 2013. The program is geared towards educating end users on the benefits of the company's next-generation projectors, which bring more accurate color representation, crisper contrasts, and longer-lasting quality to any application from boardrooms and classrooms to dedicated theaters and living rooms.
To produce more than one billion stunning colors compared to only 16.7 million from most LCD projectors, BenQ's DLP projectors combine up to seven different colors to create vibrant, true-to-life images as opposed to the traditional three-color spectrum from LCD devices. BenQ projectors deliver up to three times more contrast than similar top-selling LCD models for brighter, higher contrast viewing. As a result, viewers experience a more stable picture with richer blacks, more luminescent whites, and a crisper overall projection experience. Thanks to their high contrast ratios, BenQ projectors also deliver sharper picture quality, which enables the reproduction of finely detailed images in a variety of ambient lighting settings, and adds to the flexibility of the projectors' installation options.
Colorific represents the ability of BenQ projectors to provide quality picture over time since DLP displays do not experience light burn or color degradation over extended usage. As a result, home theater enthusiasts, educators, and business professionals experience a lower total cost of ownership over the life of their products. This translates into reductions in maintenance and replacement costs — especially after years of continuous operation — and ensures image quality always remains the same.
"The objective of BenQ's Colorific initiative is to provide our customers with the most accurate, bright, and consistent image quality in the marketplace," said Lars Yoder, President at BenQ America Corp. "At InfoComm 2013, we look forward to meeting as many visitors as possible to demonstrate how Colorific will change the way people perceive optimal picture quality."
To learn more about Colorific, please visit http://info.benq.us/colorific and watch the Colorific video at http://www.youtube.com/watch?v=bbVCWzDhk3Y&feature=youtu.be.
# # #
About BenQ America Corp.
The BenQ digital lifestyle brand stands for "Bringing Enjoyment and Quality to Life," fusing lifestyle with technology, enjoyment with productivity, and aesthetic design with engineering. It is this mantra that has made BenQ the No. 1-selling DLP® projector brand worldwide, as well as the No. 1 name in short-throw projectors. BenQ America Corp. offers an extensive line of visual display and presentation solutions that incorporate the very latest technologies. The company delivers a broad range of projectors, flat panel displays, and monitors for any application and market — education, home, gaming, enterprise, government, house of worship, digital signage, A/V and IT — with cutting-edge models that lead the industry in performance, reliability, environmental sustainability, and aesthetics. Whether it's interactive digital whiteboards for classrooms, full HD 3D projectors for home theaters, short-throw projectors for boardrooms, interactive flat panel displays for digital signage, or LED backlight monitors for professional gaming, BenQ continues to defy the limits of digital displays. The company's products are available across North America through leading value-added distributors, resellers, and retailers. More information is available at www.BenQ.us.
About BenQ Corporation
BenQ Corporation is a renowned global trendsetter of connected digital lifestyle devices founded on the brand promise of "Bringing Enjoyment and Quality to Life." With a keen insight into ever-evolving consumer preferences, BenQ uniquely creates the ideal balance of leading technology and signature design to provide visual and mobile solutions that elevate consumer lifestyles. BenQ continues to delight the world's consumers with a broad product and embedded technology portfolio spanning digital projectors, monitors, interactive large-format displays, digital cameras and camcorders, mobile computing devices, and lighting solutions.
About BenQ Group
The BenQ Group is a $21+ billion powerhouse comprised of 16+ independent companies operating in over 30 countries across numerous industries with a combined workforce of over 120,000 employees. Each Group member is a recognized leader in its own field, contributing to the BenQ Group's vast resources, broad R&D, and distinct strategic strengths. By leveraging each company's vertical specialization to create true scale across horizontal markets, the BenQ Group controls a highly efficient value chain with the unrivaled ability to deliver critical components and world-class solutions in the following industries: TFT-LCD, green energy, fine chemicals and advanced materials, lighting, IC design, precision components, system integration, branded business, and service. The Group is committed to profitable and sustainable businesses that share its long-standing vision of Bringing Enjoyment and Quality to Life.
The BenQ Group companies are: BenQ Corporation, AU Optronics Corporation (world's top manufacturer of large-size TFT-LCD panels), Qisda Corporation, Darfon Electronics Corporation, BenQ Materials Corp., BenQ Guru Corp., BenQ Medical Center, BenQ Medical Technology Corp., BriView Co., Ltd., Daxin Materials Corp., Dazzo Technology Corp., Forhouse Corp., Lextar Electronics Corp., Raydium Semiconductor Corp., and Wellypower Corp.