P R E S S R E L E A S E
CASIO TAKES DJ EQUIPMENT TO THE NEXT LEVEL AT DJ EXPOCasio Displays SLIM Projectors Alongside XW Series of Synthesizers at World’s Largest DJ Trade Show
ATLANTIC CITY, NEW JERSEY, August 14, 2013 – Casio is excited to announce its participation in the world’s largest annual gathering of professional DJs, the 2013 DJ Expo presented by DJ Times magazine. DJ Times magazine presented its first DJ Expo in 1990 and 23 years later, it has become the DJ industry’s best-attended trade show/exhibition. Casio will not only exhibit its XW series of synthesizers, but it will also showcase its SLIM projector line on August 12-15, 2013 at the Trump Taj Mahal in Atlantic City, NJ.
“DJ and musicians want the freedom to mix their performances on the fly to get the crowd moving,” said Stephen Schmidt, vice president of Casio’s Electronic Musical Instruments Division. “That is why we are excited to show off our latest Casio XW series of synthesizers at the 2013 DJ Expo. The XW series gives DJs and musicians of varying levels the ability to create their own unique sound by building performances and hits that push the envelope while getting crowds dancing.”
The XW-G1 Groove Synthesizer was specifically designed for the DJ and club performer providing an interactive step sequencer and a sample looper for digitally capturing performance patterns and external instruments. The XW-P1 is a 61 key performance synthesizer equipped with Casio’s exclusive Hybrid Processing Sound Source. It provides screaming virtual analog monophonic leads and basses, drawbar organs, complex layers, stereo pianos, drums and more. With the sounds and real-time control, the XW-P1 offers a variety of advanced features and technological functions performing musicians need.
Providing everything from pulsing dance grooves to animated synth textures and arpeggios, the Step Sequencer in both the XW-P1 and XW-G1 is the first of its kind. With nine tracks for drums, basses, synths and chordal parts, four controller tracks for adding panning, filter changes and other animation to existing parts and eight patterns that make up each sequence; the user can build and mix their performance on the fly. Sequences can even transpose live from the keyboard, providing a completely interactive experience. The XW’s unique six oscillator design can emulate classic analog synths, and create powerful leads and huge bass sounds. Tracks in the Step Sequencer can even drive other MIDI devices and computer applications including the iPad®.
In addition to its XW series of synthesizers, Casio will also showcase its SLIM projector line, specifically the XJ-A251 as a video solution for DJs. The SLIM projector’s 2X power zoom lens will project a large image from close range (60" diagonal at 6 feet) without taking a lot of space and its multiple inputs can project content from a wide assortment of devices including a computer, DVD player or a video camera for live video.
“Today, many DJs are adding video elements into their performances and they need projectors that are portable but still deliver great quality and wide screen resolutions,” said Matt Mustachio, general manager of Casio’s Business Projector Division. “With their lightweight and slim design, Casio’s SLIM projectors are ideal for DJs who travel from gig to gig and need equipment to fit their needs. Our SLIM series is not only compact, but is rich in features ideal for the DJ space.”
Weighing in at only five pounds, Casio’s SLIM projectors are 1.7 inches wide, making them the thinnest high brightness projectors in the industry. The SLIM projectors are powered by Casio’s state-of-the-art LASER & LED HYBRID Light Source and DLP technology that provides LampFreeTM, eco-friendly data projection at a fraction of the cost of traditional projectors. Casio’s LASER & LED HYBRID Light Source combines blue laser light and a fluorescent element to generate a high output of green light. The green light, blue laser light, and the light emitted by a red LED are projected through a DLP® chip which, in turn, is passed through the projection lens to form an image. This technology achieves an increase in color spectrum compared with a mercury lamp, while lowering a projector’s total cost of ownership and maximizing investment. Finally, all of Casio’s SLIM projectors are LampFreeTM, which delivers hours of reliable operation without concerns for a dark screen or high frequent costs of mercury lamp replacement.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.