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Proxima Reveals Top-Line XGA Projector That Shines Light On XGA Price Myth

SAN DIEGO, CA APRIL 5, 1999 -- The UltraLight LX1's expected $4,999 street price is one factor in low total cost of ownership -- its breakthrough 4,000-hour lamp will save hundreds more over the life of projector

With today's introduction of the UltraLight LX1, an 800-lumen, 8.6-pound, XGA (1024 x 768) resolution ultraportable projector, Proxima Corporation, the global leader in the multimedia projection industry, combines portability and low price with unmatched computer compatibility. Proxima offers the UltraLight LX1 at a remarkably low expected street price under $5,000 -- which makes it the least expensive feature-rich XGA ultraportable projector available in the industry. Equally important, the UltraLight LX1 has the lowest total cost of ownership over its lifetime than any other projector in the industry. Its 4,000-hour lamp should last the life of the projector, under normal usage(a), which could save hundreds of dollars over the course of its lifetime. Proxima's free technical support, two-year projector warranty, and unique Customer Care program with its value-plus options, all contribute to its extraordinarily low ownership cost. The UltraLight LX1 is the ideal communication tool for professionals who require the best possible resolution, yet have to stay within a specific budget goal.

For presenters who need high-definition, clarity

Industry analysts recognize that XGA projectors are the growing trend -- it makes sense for professional presenters to take advantage of the crisper, clearer images native XGA resolution provides. With the UltraLight LX1's exceptionally low price, Proxima puts XGA resolution within reach of everyone who recognizes the competitive advantage a sharper image XGA resolution projector gives them. Engineers, designers and presenters who need to present detailed charts and graphs to their audie nce value the crisp graphics the LX1 projects.

A high-performance ultraportable

The LX1 delivers the uncompromising quality and reliability for which Proxima is known. Utilizing 1024 x 768 polysilicon LCD technology, the LX1 projects fully-saturated colors, especially in video images. At 800 ANSI lumens, the LX1 allows for presentations to be seen brilliantly, even in uncontrolled lighting environments. The GA resolution with digital scaling provides fine image detail and compatibility with any computer having support for VGA (640 x 480), SVGA (800 x 600) or SXGA (1280 x 768). The projector is highly transportable, weighing 8.6 pounds, and is just over three inches tall. Its low profile and compact design is made possible by its .9 inch LCD panels with microlenses, which ensure that it is as powerful as projectors with a much larger form factor. Another advantage the LX1 offers over other ultraportable projectors is its ease-of-use. It has a 1.3:1 manual zoom lens that allows for flexibility and easy placement anywhere in a room, and an image size that adjusts from 22 to 250 inches (diagonal).to 250 inches (diagonal).

Proxima's UltraLight line meets presenters' needs

The LX1 is the latest in Proxima's outstanding UltraLight line of projectors. The UltraLight line offers outstanding portability, image quality and the ability to project from a wide range of media sources -- computer, VCR and DVD. The UltraLight line showcases lightweight, highly functional projectors, each of which fills a specific need for mobile professionals, trainers and business travelers who regularly carry their presentation equipment with them or presenters that want their own personal projector. Proxima's reputation as a leader in the multimedia projector industry is due as much to the company's high-level customer commitment as to its outstanding projectors and accessories. Proxima offers the unsurpassed "Customer Care" program, which includes free technical support, hours that work with customers' schedules, personalized assistance and online tech support. Additionally, Proxima's intuitive web site features the Projector Selector, which enables users to choose the projector that is right for their specific situation. The web site also includes testimonials and case studies from Proxima customers, as well as application stories that offer unique and unusual ways presenters have used their Proxima multimedia projectors to add impact to their presentations.

Proxima Corporation

Founded in 1982, Proxima is a wholly-owned subsidiary of ASK Proxima asa of Norway (Oslo:ASK). Proxima is committed to delivering the right product to satisfy customer needs, at the right price. Proxima develops, markets and sells world-class presentation solutions to benefit corporate enterprises, work groups, mobile professionals, trainers, and professional public speakers. Proxima's award-winning multimedia projectors include ultraportable, desktop and fixed-installation professional projectors, which increase the efficiency and productivity of business meetings, on-the-road electronic presentations, training and interactive work group sessions. Proxima's web site is located at www.proxima.com.

(a) Typical projector usage is calculated based on using the projector eight hours a week, 50 weeks per year.

CONTACT:

Proxima Corporation
Kim Gallagher
619/638-2854
kgallagher@proxima.com