P R E S S R E L E A S E
3LCD #1 Projection Technology in 2013
3LCD outpaced the nearest competing technology by more than seven points in the United States. The steady market growth can be attributed in part to innovative new products and 3LCD's contributions to advancements in image quality, road-tested reliability, energy efficiency and overall performance. The innovative three-chip design delivers vibrant, true-to-life images with up to three times higher Color Brightness(2) and nine out of 10 people prefer images from 3LCD projectors over 1-Chip DLP(3).
With more than a quarter-century of experience in the projection industry, 3LCD has introduced hundreds of thousands of projectors and consistently delivers dependable projection technology with innovative features. 3LCD powers the majority of all education, business, and home theater projectors and offers a number of competitive technology advantages, including:
-3-Chip Optical Engine: All 3LCD projectors use a 3-chip optical engine to deliver incredibly bright, true-to-life color.
-High Color Light Output: 3LCD projectors deliver high Color and White Brightness so images, video and text always look their very best.
-Brighter Colors: 3LCD delivers up to three times higher Color Brightness (2)
-Road-Tested Reliability: 3LCD technology has consistently been the choice of users who demand long-life performance and reliability.
-No Color Wheel: 3LCD projectors do not rely on a spinning color wheel to produce color and do not suffer from "the rainbow effect" or "color break-up."
For more information about 3LCD technology and the wide variety of products and leading manufacturers that use it, visit www.3LCD.com.
About 3LCD Technology
3LCD is the world's leading projection technology, delivering unbelievably bright and natural color, amazing detail and road-tested reliability. Using an advanced, 3-chip optical engine, 3LCD offers full-time color for brilliant quality images. 3LCD is based on LCD technology, which is used by leading manufacturers worldwide for the ultimate viewing experience in flat panel TVs and projectors. To find out why more users choose 3LCD than all other projection technologies combined and to get the latest list of leading companies offering 3LCD technology in their products, visit the 3LCD website at http://www.3LCD.com.
(1) Data source: U.S. market research company, "Pacific Media Associates" (2013)
(2) Compared to leading 1-chip DLP based on NPD data, July 2011 through June 2012. Color Brightness (Color Light Output) measured in accordance with IDMS 15.4, Color Brightness will vary depending on usage conditions.
(3) 9 out of 10 people preferred images from leading 3LCD projectors over leading 1-chip DLP business and education projectors. Leading projectors selected according to NPD data as of July 2013. Based on independent U.S. research conducted by Radius Research (July 2013).