P R E S S R E L E A S E
Severtson Screens Updates Legacy Series with Acoustically Transparent Screen Material; Launched at 2014 CEDIA ExpoNow Shipping and Made in the USA, Severtson Sets New Aggressive Dealer Pricing While Also Offering Bright White Acoustically Transparent (BWAT) Option for Acclaimed Legacy Series Fixed Frame Projection Screen Solutions
Now shipping and Made in the USA, Severtson Screens will officially launch the updated Legacy Series line during CEDIA Expo 2014, held in Denver from Sept. 11-13 at the Colorado Convention Center, booth #110.
“New high-end material options plus lower dealer and distributor pricing equals better overall sales margins,” explained Toby Severtson, president and CEO of Severtson Corp. “By updating the Legacy Series line with the most modern, state-of-the-art, and end-user-desired AT (perforated fabric) materials available and by controlling production in our own facility in Mesa, Ariz., we have been able to build and offer an even better screen while at the same time reducing overall manufacturing costs. We are passing those savings on to our dealers and distributors.”
As a result, now dealers and distributors can offer their customers multiple screen material options when selling and installing the acclaimed Legacy Series, all at a higher profit margin.
“Our customers asked for an even higher-end, acoustically-transparent screen solution for the Legacy series, and we responded,” added Severtson. “Designed for applications where a more realistic soundstage is desired, the Legacy’s new addition of BWAT allows for the installation of speakers to be placed directly behind the screen surface. With virtually no loss to the audio soundstage along with sharp image quality, its specially designed perforations allow the sound to pass through the screen material smoothly.”
The Legacy Series’ acoustic material is framed on a 30 degree angle to avoid moiré, and its AT surface is washable with mild soap and water, while also being flame retardant and mildew resistant.
Additional features include:
• Heavy duty contoured 3 1/8-inch aluminum frame
• Frame wrapped in light absorbing black velvet (the corners are matched perfectly)
• Severtson's exclusive Tension Rod system provides a perfectly flat surface
• Sliding mounting brackets make for easy installation; allows for horizontal adjustment
• Fast assembly where each piece is individually wrapped, labeled, and organized
• Double boxed for protection during shipping
• Viewing angle: 60 degrees
• Gain: 1.0
• Assorted sizes available for 16:9 / 1.78:1 HDTV, 16:10 / 1.6:1 WidePC, 2.35:1 CinemaScope, and 4:3 Video formats
• Basic materials include Cinema White and Cinema Grey
Severtson asks that customers contact them directly for individual pricing for their specific needs. Dealers wishing to register with Severtson Screens for pricing and other details, please visit ttp://www.severtsonscreens.com/register.
“Watching movies at home is supposed to be fun and a great way to bring the family together much like a trip out to the big cinema does,” Severtson added. “We designed the BWAT Legacy Series to be just that…a way to bring the big screen experience home so that everyone can enjoy both the stunning visuals and unaltered audio as the movies were intended to be seen.”
Approaching its 30th anniversary in 2016, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family’s extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues.
With its three Arizona-based production facilities and its state-of-the-art robotic application system, Severtson has extensive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, comfortable home theaters, and everything in between.
For more information, please visit www.severtsonscreens.com, call 480-610-5155, or email firstname.lastname@example.org.
About Severtson Screens
Mesa, Ariz.-based Severtson Screens, which celebrated its 25th anniversary in 2011, is an award-winning global leader in innovative and quality projection screens in the home theater, pro AV, and cinema markets. Its low rejection rate coupled with the high quality of all its products has made Severtson Corporation the industry standard for quality and customer service worldwide.
From its unlikely origins in the family kitchen to today's three modern production facilities, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today.