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Proxima Enhances ITS Customer Care Program With New Projector Replacement Plan, and The Industry's Only True Loaner Program

Press Release  |  Jun 15, 2000

Program Upgrades Include New ProXchange Replacement Program and Lamp Warranty, Plus Lower Prices On Spare in the Air and Extended Warranty Plans

ANAHEIM, Calif., June 15, 2000 - Customers purchasing products from Proxima(R) Corp., the global leader in multimedia presentation and conferencing solutions, can rest assured that their projector is covered by one of the industry's most comprehensive customer support programs.

Proxima Thursday announced that its enhanced Customer Care Program now includes the added security of an expanded customer support program with ProXchange(TM), new lamp warranty, Spare In The Air (SITA) and extended warranty programs.

"Our focus at Proxima is on ensuring customers that they will have worry-free presentations and meetings with our products and Customer Care programs," said Stuart Schaffer, Proxima's vice president of marketing. "Not only does Proxima have the industry's most comprehensive range of projectors for all uses, now these new programs offer our customers even more reliability and added confidence in the purchases they make."


Proxima's newest products, including the company's DLP-based five-pound projectors, feature two years of free ProXchange service for overnight projector replacement in the unlikely event that the projector will need repair. Customers simply contact Proxima by 1 p.m. (Pacific) to receive a replacement projector the next business day (in most cases) and send the original projector back to Proxima, no strings attached. ProXchange is also available as an option at the time of purchase for other Proxima products.

Lamp Warranty

Proxima's new DLP-based UltraLight projectors and DP9240 and DP9260 conference room projectors all come with the security of a 90-day (or 500-hour) limited lamp warranty. Proxima warrants the lamp shipped in the projector is free from defects in materials and workmanship under normal use, or the company will replace the lamp. Other Proxima models include a 30-day limited lamp warranty from the purchase date of the projector.

Spare In The Air (SITA)

The industry's only true loaner program, Proxima's Spare In The Air (SITA) provides customers with a projector within a day, and returns their original unit back once it's repaired. This optional program is available for a low fee at the time of projector purchase. With SITA, Proxima guarantees availability of a replacement projector within 24 hours in the event of projector failure with no worries.

Extended Warranty

All Proxima projectors come with a standard two-year warranty on parts and labor, free tech support and a 30-day replacement on defective projectors. With Proxima's enhanced extended warranty program, customers will have the option to purchase up to an additional two-year extended warranty for a maximum of four years coverage on parts and labor.

Proxima's superior, ICIA/CTS certified technical and applications support team has been trained to provide hands-on, step-by-step instructions when a customer calls toll-free 800/447-7692, option 2, with equipment questions. Customer Care phones are manned from 6 a.m. to 5 p.m. (Pacific). Online tech support is available around-the-clock via, a support area with answers to frequently asked questions, downloadable files, tech tips and product specifications. Questions can also be emailed to at anytime, with answers given the next business day.

About Proxima

Proxima(R) offers a wide range of multimedia projectors, audio and video conferencing equipment and presentation tools to increase the efficiency and productivity of its customers. For information, stop by INFOCOMM 2000 Booth No. 1337, visit or call 800/447-7692. Proxima is a wholly-owned subsidiary of Proxima ASA, with headquarters in Norway.

Proxima Corp.
Judy Piercey, 858/638-2854
John Cihomsky, 619/238-8500