CASIO TO EXPAND ECOLITE™ LAMPFREE® PROJECTOR SERIES WITH NEW MODEL

DOVER, NJ, November 2, 2015 – Casio America, Inc., announced today that it will expand its EcoLite™ lineup of next-generation LampFree® projectors. Casio has been working to achieve an attractive base price and reduce the total cost of ownership (TCO) for users, while increasing brightness to 3000 lumens and its new EcoLite XJ-V2 does just that.

Until now, LampFree projectors equipped with SSI(*1) light sources using laser & LED have only been available in the high end of the projector market due to their advanced technology. As a pioneer in the industry, Casio developed a LampFree projector in 2010, and has since gained an 87.4 percent share of the world market for hybrid light source projectors.(*2). In addition, earlier this year the company introduced the first EcoLite projector, the XJ-V1, which offers 2700 lumens of brightness and has gained an excellent reputation since its release. It is now used in a wide range of settings spanning from education to business.

“With Casio’s expansion of the EcoLite lineup, we are aggressively working to accelerate the shift to LampFree projectors in the marketplace,” said Joe Gillio, Senior Director Strategic Planning and Marketing of Casio’s Business Projector Division. “With the development of the XJ-V2, we are building on our strong track record as a leading provider of hybrid light source projectors, while also offering all of the features our customers want and need.”

The XJ-V2 will be introduced at a price that is lower than the cost of a conventional mercury lamp projector of an equivalent brightness plus one replacement lamp.(*3) Furthermore, the Casio SSI light source – which uses both a laser and a LED - in the XJ-V2 has a lifespan of up to 20,000 hours, eliminating the need for lamp replacements, and offering electricity consumption that is approximately half that of a mercury lamp projector.(*4) Given these benefits, the total cost of ownership for the XJ-V2 is a more viable option compared to a mercury lamp projector.(*5)

Dependable dust-resistant design
Casio improved the dust resistance of the XJ-V2 by structuring the internal components into three blocks to shield the optical block from dust. This helps ensure that dust does not lower projection brightness, enabling the XJ-V2 to operate dependably for a long time.

Additionally, the new EcoLite reaches maximum brightness in as fast as five seconds from the time the power is switched on. It can immediately power off with just a touch of the button and then be used again right away when powered back on without the need for a cool-down period. The EcoLite line including the XJ-V2 is manufactured in Japan by Yamagata Casio Co., Ltd., a Casio Group manufacturing subsidiary. By applying the advanced production technologies it has developed over the years, Yamagata Casio consistently achieves an exceptionally high level of product quality.

For more information on Casio’s full portfolio of products, please visit www.CasioLampFree.com.

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About Casio LampFree® Projectors
Casio’s portfolio of LampFree® projectors combines a laser, a fluorescent element and an LED light to deliver a mercury-free hybrid light source that lasts up to 20,000 hours while sustaining a high brightness and keeping maintenance costs to a minimum. Casio has four series of LampFree® projectors that are available for home, business, education and commercial applications - Slim, Signature, Pro and Short Throw. For additional information on Casio’s projector series and LampFree® technology, please visit www.CasioLampFree.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.

(*1) Solid state illumination.
(*2) Laser & LED hybrid light source projector volumes from January to December 2014, according to Futuresource Consulting Ltd.
(*3) Based on an estimate by Casio, the price is lower than the combined price of a conventional 3000 lumen mercury lamp projector (with a lamp included) and one replacement lamp.
(*4) Based on an estimate by Casio, electricity consumption is approximately half of a conventional 3000 lumen mercury lamp projector.
(*5) Based on an estimate by Casio, TCO over a five-year period is lower than that of a conventional 3000 lumen mercury lamp projector.