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New JVC 4K e-Shift4 Projectors Deliver Higher Brightness and Contrast, Add Low Latency Mode

Press Release  |  Jan 5, 2017
LAS VEGAS, January 5, 2017 – JVC today announced a new line of custom installation projectors that delivers higher brightness and contrast, and offers a range of other performance enhancements that combined make the new line the ideal choice for large-screen home theaters.

The new JVC 2017 projector line includes six models that continue to offer highest in-class brightness and the industry’s highest native contrast ratios. Other key enhancements include a new low-latency mode to reduce frame delay for a better video game play experience, and auto-detect HDR picture mode for HDR10 content. All six models offer two full speed 18Gbps HDMI inputs with HDCP2.2 to provide connection to the latest 4K UHD sources with support for up to 4096 x 2160 resolution, including HDR and 4:4:4 color sampling.

JVC’s 2017 projectors are the Procision Series DLA-X970R, DLA-X770R, and DLA-X570R and the Reference Series DLA-RS620, DLA-RS520, and DLA-RS420.

The main features for the new JVC D-ILA projectors are:

1. Highest Brightness In Class* Delivered by a High-Power Lamp
Improved optics in combination with a 265W high-power lamp and the D-ILA device allow the new JVC projectors to produce images with increased brightness compared to previous models.

The JVC D-ILA imaging device has a narrow pixel gap to provide high light efficiency and pixel-free, film-like images. Brightness levels for the new projectors are:

DLA-X970R/RS620 2,000lm;
DLA-X770R/RS520 1,900lm;
DLA-X570R/RS420 1,800lm.

The improved brightness allows the new projectors to deliver clear, bright images on large screens or deliver the additional intensity needed for installations with higher ambient light.

*Class=Custom Installation Projectors USA Priced between $4,000.00 and $10,000.00

2. 18Gbps Full Speed HDMI Inputs with HDCP2.2
To accommodate the expansion of 4K streaming and the availability of next generation Ultra HD Blu-ray players, the new projectors feature the latest HDMI/HDCP2.2 standard on both HDMI inputs. Two HDCP2.2 copy protected devices can be connected at the same time. These HDMI inputs are capable of handling data transfer rates up to 18Gbps, which can deliver full spec native 4K signals such as 4K60p 4:4:4, 4K60p 4:2:2/36bit and 4K24p 4:4:4/36bit. Adding expanded color sampling and higher frame rate capability enables the viewer to enjoy a more visually satisfying movie experience.

3. Industry-leading Contrast Ratio
JVC continues to offer the industry’s leading native contrast ratio of 160,000:1

(DLA-X970R/RS620). This is achieved by the combination of JVC’s optical engine optimized for use with the JVC D-ILA device. JVC’s user-selectable Intelligent Lens Aperture further boosts dynamic contrast to 1,600,000:1 (DLA-X970R/RS620). Native contrast ratios for the new projectors are:

DLA-X970R/RS620 160,000:1;
DLA-X770R/RS520 130,000:1
DLA-X570R/RS420 40,000:1.

4. HDR (High Dynamic Range) Compatibility On All Models
JVC’s inherent high native contrast, expanded color gamut mode* and higher lumen output enable HDR content compatibility, and the 2017 models automatically switch to the HDR picture mode when an HDR10 signal is detected. The new models also offer Hybrid Log-Gamma, a new HDR standard for broadcasts and streaming services. *DLA-X970R/RS620 and DLA-X770R/RS520 only.

5. Improved Multiple Pixel Control
JVC’s original high performance image processing technology, Multiple Pixel Control (MPC), has been improved. With the adoption of a new analysis algorithm based on the DLA-RS4500, MPC is capable of more accurate diagonal detection between frames for both full HD and full 4K resolution signals to deliver an immersive 4K image.

6. Low Latency Mode
The availability of new, high performance gaming consoles is driving development of 4K/HDR games. The new JVC 2017 projectors offer a new low latency mode that delivers a significant reduction in frame delay for improved game play.

7. Evolutionary JVC Proprietary e-shift4 Technology
JVC's e-shift4 technology provides clear 4K precision (3840x2160) images by shifting pixels diagonally 0.5 pixels at rate of up to 120 Hz, multiplying the resolution. JVC’s 2017 projectors further improve clarity with e-shift4 technology that is specifically optimized for the combination of 4K60p compatibility and high brightness.

8. Motion Enhance – Blur Reduction Technology
The new JVC projectors incorporate the company’s Motion Enhance technology, which minimizes motion blur significantly by optimizing the drive of the D-ILA device and works in combination with Clear Motion Drive. Motion Enhance is also compatible with 4K and 3D signals to give a smooth and detailed image for a variety of scenes.

9. THX 3D Certification (DLA-X9700R/RS620, DLA-X770R/RS520)
THX 3D Certified Projectors deliver 3D movie experiences with the stunning clarity, detail and accuracy found in the filmmaker’s studio. Superior 2D performance is also mandatory for THX 3D Display certification. During the THX 3D certification process, more than 400 laboratory tests are conducted for performance on accurate color reproduction, cross talk, viewing angle, video processing, and more. This certification promises the consumer the highest level of quality and performance. As part of THX Certification, the projector features THX viewing modes to deliver exceptional cinema performance right out of the box.

10. Auto Calibration Function* to Optimize the Picture
All 2017 JVC projectors offer an Auto Calibration Function* that can, with the use of a widely available third party optical sensor, automatically calibrate the image to optimize the picture for various environments. In addition, this can also compensate for the changing color balance that occurs with long-term projector usage so the projector can continue to deliver optimal performance.

*To use the Auto Calibration Function a JVC approved optical sensor, exclusive JVC software, PC and LAN cable are required.

11. Control4 SDDP
All 2017 JVC projectors include Control4 SDDP (Simple Device Discovery Protocol) so they can easily be integrated into a Control4 home automation system.

12. ISF Certification
All three JVC projectors offer ISF certification.

Optional Accessories
Lamp PK-L2615U
3D RF Emitter PK-EM2
3D RF Glasses PK-AG3

The 2017 JVC D-ILA projectors are available this month at the following prices:
DLA-X570R/RS420 $3,999.95
DLA-X770R/RS520 $6,999.95
DLA-X970R/RS620 $9,999.95

About JVCKENWOOD USA Corporation
JVCKENWOOD USA Corporation is a wholly-owned subsidiary of JVCKENWOOD Corporation and is a leading developer of imaging, home and car entertainment and navigation products for the consumer market, two-way radio communications systems for public safety, private industry and amateur users, and video equipment for the broadcast and professional markets. For detailed information, call JVCKENWOOD USA at 1-800-950-5005 or visit us at, and