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JVC Projectors Achieve World’s First THX 4K HDR Certification

LONG BEACH, CALIF., January 4, 2019 – Underscoring its commitment to deliver the best home theater experience possible, JVC today announced that two recently introduced home theater projectors achieved THX 4K HDR Certification, the first display products to do so.

The new JVC Procision Series DLA-NX9 and Reference Series DLA-RS3000 are the only display devices to date to have achieved THX 4K HDR Certification, the most demanding specification that a display product can achieve. Both models feature JVC’s newest native 4K D-ILA device and the company’s 8K e-shift technology to produce an 8K image on the screen.

HDR content offers a substantial improvement in image quality with its expanded luminance range, wide color gamut, 10-bit gradation, and other enhancements. THX 4K HDR Certification ensures that a display achieves all that HDR can deliver to provide the most true-to-life video images.

“HDR is a significant advancement in picture technology that delivers tangible improvements in image quality,” said Fred Zecha, General Manager, Custom Installation Sales, JVCKENWOOD USA Corporation. “With HDR available in a wide range of products today, THX 4K HDR Certification indicates a product that stands apart from the others and provides consumers with the assurance that their JVC projector will deliver the best possible HDR performance for a truly extraordinary viewing experience.”

THX performs hundreds of tests to confirm color accuracy, sharpness and contrast. A larger DCI-P3 color gamut is required for HDR, and THX 4K HDR Certification ensures that a display truly achieves this new color palette, and with the highest accuracy. Furthermore, 4K HDR displays are evaluated for color and moiré artifacts with full HD and 4K content. Images must match the color, luminance, black levels and gamma seen in the filmmaker’s studio.

The THX HDR test suite also ensures that even in scenes with multiple sized objects, white levels are produced that meet those expected by editors and colorists in production suites.

A key feature of the new JVC projectors is the Auto Tone Mapping function, which automatically adjusts settings for the optimum HDR10 image. The HDR10 mastering information MaxCLL (Maximum Content Light Level) / MaxFALL (Maximum Frame Average Light Level) varies greatly depending on content. Therefore, in order to achieve the best HDR10 experience it is necessary to set the appropriate brightness settings for each piece of programming. The new Auto Tone Mapping function automatically adjusts settings based on the mastering information. Various HDR images with different brightness can be viewed optimally without manual adjustment of the settings. THX tests for tone mapping to ensure that all content is rendered with precise definition in the brightest and darkest areas. In cases where content does not contain mastering information, a fixed value will be set or it can be manually adjusted.

“JVC is always at the forefront of delivering emerging technologies, and pushing the boundaries of quality and performance,” states Peter Vasay, SVP of Technology Operations at THX. “We are amazed at the detail and precision in the picture quality of JVC’s 4K HDR projectors. Whenever we certify a product from JVC, we know we are working with equipment that will truly deliver the artist’s vision.”

The JVC DLA-NX9 and DLA-RS3000 projectors are each priced at $17,999.95.

About JVCKENWOOD USA Corporation
JVCKENWOOD USA Corporation is a wholly-owned subsidiary of JVCKENWOOD Corporation and is a leading developer of imaging, home and car entertainment and navigation products for the consumer market, two-way radio communications systems for public safety, private industry and amateur users, and video equipment for the broadcast and professional markets. For detailed information, call JVCKENWOOD USA at 1-800-582-5825 or visit us at http://us.jvckenwood.com, www.kenwoodusa.com and www.jvc.com.

About THX Ltd.
Founded by legendary filmmaker George Lucas in 1983, THX Ltd. and its partners provide premium entertainment experiences in the cinema, in the home and on the go. Over the past thirty-five years, THX has expanded its certification categories beyond studios and cinemas to consumer electronics, content, and automotive systems. Today, THX continues to redefine entertainment, providing exciting new technologies and assurance of experiences which provide consumers with superior audio and visual fidelity and ensure an artist’s vision is truthfully delivered to audiences worldwide.