Philips Multimedia Projector Recognized for its Industrial Design by Prestigious Industry Forum

HANNOVER, GERMANY, March 22, 1999 - Philips Electronics proudly announces its win of the prestigious Industrie Forum (IF) design award for the second consecutive year. The honor was given to the Philips Hopper SV10 multimedia projector for best overall integrated design, reinforcing Philips position as a leader in the projector market.

The German IF design award is one of the most internationally acclaimed honors of its kind. The IF jury consists of design experts from all over the world, and its annual awards are presented to companies that distinguish themselves with highly functional and cutting-edge designs.

"The Philips Hopper SV10 is a prime example of function - robust and very attractive" states Dirk Vananderoye, Product designer. "It combines simplicity with functionality and durability. It has excellent safety features and an environmentally friendly operation."

TECHNOLOGY DESIGN

Philips leads the projection industry with three breakthrough technologies. Philips Ultra High Performance (UHP™) lamp provides superior richness of colors, 85% picture uniformity and the longest lamp life in the market, lasting up to 4,000 hours with no visible loss of brightness over time. Second, the LIMESCO™ picture processing technology makes connectivity simple with forward and backward compatibility from VGA up to SXGA resolutions. Lastly, Philips has integrated the Philips Air System (PAS™) technology into the Hopper SV10 that makes it the industry’s first virtually silent projector (less than 33 decibels). It is now possible for an audience to enjoy a presentation without straining to hear it over the buzz of a projector fan.

FULLY-FEATURED PROJECTOR

Instead of following industry trends by sacrificing performance and features for smaller size, the Hopper SV10 is a fully-featured projector that boasts a glass lens rather than plastic and still weighs only 12 lbs. The Hopper SV10 offers a convenient carrying case, ceiling mounts, a Kensington lock, zoom, stylish backlit remote control with integrated track ball and interactive, easy to use, on-screen menus.

 

For the image conscious user, the burgundy and brushed silver styling makes a statement, especially when used on tabletops in smaller gatherings. IT specifiers who have more pressing demands will be pleased with the hassle-free assurance designed into the Hopper SV10. For presenters on the move, its rugged construction will ensure longer overall lifetime.

 

The IF design award is the latest in a long history of awards for Philips multimedia projectors. The ProScreen 1200 won the 1996 GIO design award in Japan, and in 1998 the ProScreen 4600 received the IF design award in Germany, the IDEA Silver Design award in the USA, and the Erkenning Industrieel Ontwerp in the Netherlands.

ABOUT PHILIPS

Royal Philips Electronics of the Netherlands is one of the world’s biggest electronics companies and Europe’s largest, with sales of over US$ 33.9 billion in 1998. It is a global leader in color television sets, lighting, electric shavers, color picture tubes for televisions and monitors, and one-chip TV products. Its 233,700 employees in more than 60 countries are active in the areas of lighting, consumer electronics, domestic appliances, components, semiconductors, medical systems, business electronics, and IT services (Origin). Philips is quoted on the NYSE, London, Frankfurt, Amsterdam and other stock exchanges. News from Philips is located at www.news.philips.com.

News about Philips can also be found on the U.S. web site www.philipsusa.com.

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Contact:

Maria Juan-Senabre
Philips Electronics
770-821-3007
Maria.Juansenabre@knox.pcec.philips.com

or

Cara Broglia
Brodeur Porter Novelli
408-324-4848
cbroglia@brodeur.com