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JVC Announces Preliminary Specifications for New 'Super Contrast' D-ILA Projector

Super Contrast and High Brightness Ideal for Digital Cinema Applications

LAS VEGAS--(BUSINESS WIRE)--March 6, 2001-- JVC PROFESSIONAL PRODUCTS COMPANY announces an exciting new addition to its line up of D-ILA -- based projectors, the DLA-M5000SC 'Super Contrast' D-ILA Projector.

This powerful large venue projector is ideal for digital cinema, staging/rental, post-production and digital dailies screening installation, and HDTV applications such as theme parks, museums and other specialized applications requiring high resolution imaging. It is expected to be available at the NAB Show in Las Vegas, NV, April 23-26, 2001, and is currently on display at ShoWest.

In releasing preliminary specifications, JVC noted that this super contrast projector will offer true S-XGA resolution, a 1000:1 contrast ratio and superb brightness of 5000 ANSI Lumens, making this projector the ideal unit for digital cinema applications. Incorporating JVC's breakthrough D-ILA liquid crystal on silicon (L-COS) imaging technology, the DLA-M5000SC is delivering unprecedented sharpness and clarity on screens up to 25 feet across.

The DLA-M5000SC projector boasts rugged design for easy installation virtually anywhere, and is capable of being stacked for screens larger than 25'.

Based on JVC's award winning Direct-Drive Image Light Amplifier (D-ILA) technology, the new DLA-M5000SC is one of many upcoming product announcements from JVC aimed at the growing Digital Cinema and related markets.

Proprietary D-ILA(TM) Technology

The D-ILA device, JVC's own development, is a unique 0.9' diagonal reflective CMOS chip which is addressed digitally by the source signal. Packing 1.4 million pixels onto the chip with a tiny 13.5 micron pitch between pixels produces a very smooth, silky image. By minimizing the space between pixels, the D-ILA's high-density structure and extra high aperture ratio of 93% effectively eliminates stripe noise and produces crisp, clear images from edge to edge with well-defined details and vivid, true-to-life colors. The driving IC substrate is located behind the liquid crystal layer, making it possible to achieve much higher levels of brightness and resolution than with conventional devices.

Another advantage of the D-ILA device is the vertical alignment ('homeotropic' structure) of the liquid crystal layer. This ensures that projected images have extra high contrast and makes it possible to accurately reproduce even subtle gradation differences between the lighter and darker parts of the projected image.

JVC PROFESSIONAL PRODUCTS COMPANY, in cooperation with JVC's Digital Image Technology Center located in Carlsbad, CA has developed a procedure designed for Digital Cinema presentations known as 'Video Gamma Profile', where black level and color temperature are optimized to display a more 'film like' viewing experience while maintaining maximum light output and maximum contrast. This procedure is characteristic of the continuing advancement of JVC's D-ILA projector products offered to the Broadcast, Professional, and Home Theater viewing audiences worldwide.

Technology Demonstration-True HD Digital Cinema Projection System

JVC PROFESSIONAL PRODUCTS COMPANY will participate in a technology demonstration of a new QXGA Digital Cinema projection system at the ShoWest exhibition. A system displaying native QXGA resolution (2048 x 1536) images will be demonstrated. Attendees will have the opportunity to discuss their specific Digital Cinema technology application with JVC personnel.

JVC PROFESSIONAL PRODUCTS COMPANY, headquartered in Wayne, New Jersey, distributes a complete line of presentation, broadcast and professional equipment. For additional information on JVC's Presentation Products, please contact Frank Taylor, Manager, Presentation Products of JVC at 1-800-JVC-5825, or Barbara Brown of R&J at 973-331-1070 or visit JVC's Web site at www.jvc.com/pro.

D-ILA is the trademark of The Victor Company of Japan Ltd., (JVC). ILA is the registered trademark of the Hughes-JVC Technology Corporation.

Contact: R&J Group
Barbara Brown, 973/331-1070
973/331-1077 (fax)
bbrown@rj-adv.com or
JVC PROFESSIONAL PRODUCTS COMPANY
David Walton, 973/315-5000
973/315-5030 (fax)
dwalton@jvc.com