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Digital Projection and Ballantyne Develop Landmark Electronic Display Alliance

Press Release  |  Mar 1, 1999

KENNESAW, Ga., March 1, 1999 – Digital Projection and Ballantyne of Omaha today announced a strategic alliance in the development and distribution of advanced digital display systems. The agreement includes researching how new electronic large format innovations can be developed, even enhanced, by studying existing cinema industry technology.

The collaboration with Ballantyne – a leading manufacturer of traditional motion picture film projection and entertainment lighting equipment – offers both companies notable access to the industry's mature and future technologies, said Brian Critchley, Digital Projection's executive director.

"We are delighted to join with Ballantyne in exploring new electronic display opportunities. Ballanytne's long-standing relationships with the world's major exhibitors and global distribution capabilities are a perfect match for our expertise," said Critchley.

"Digital Projection has achieved great market success with our current range of POWER Displays. Our association with proven market leaders, such as Ballantyne, will expand the projection solutions we currently provide to the market," added Mike Levi, president of North American operations. "We are eager to explore methods of complementing one another's present offerings through a 'sharing' of ideas and technologies."

The collaboration will strengthen the projection industry and spawn innovative display solutions.

"This agreement positions both companies to prosper from future developments in the motion picture industry," added John Wilmers, Ballantyne's president and CEO.

Digital Projection's POWER Displays, large-venue theatrical, presentation, entertainment and multimedia projectors, are capable of reproducing video or computer-generated sources with film-like quality and ultra-bright imagery.

About Digital Projection

The POWER Displays line of projectors is a result of over a decade of revolutionary development between Digital Projection and Texas Instruments. POWER Displays represent the highest-level execution of Texas Instruments' 3-chip, Digital Light Processing (DLP) technology.

In June 1998, POWER Displays and Texas Instruments DLP were awarded two Emmy Awards for technical achievements in broadcast engineering by the Academy of Television Arts and Sciences, Los Angeles. POWER Displays are the first and only projector to win the coveted award.

Digital Projection's worldwide presence includes offices in North America, England, Europe and the Far East. Its North American headquarters, based in Atlanta, is a wholly owned subsidiary of Digital Projection, Limited, located in Manchester, England. The company's North American headquarters are located at 55 Chastain Road, Suite 115, Kennesaw, GA 30144. Phone (770) 420-1350; Fax (770) 420-1360

About Ballantyne of Omaha

Ballantyne of Omaha is the world's leading supplier of commercial motion picture equipment utilized by prominent theater chains including Regal Cinemas, AMC and Loews Cineplex, and specialty projection equipment used by location-based entertainment providers such as The Walt Disney Co., Universal Studios, IMAX and MegaSystems. Ballantyne of Omaha also manufactures, rents and leases specialty entertainment lighting products used a top arenas, television and motion picture production studios, theme parks and architectural sites.

Digital Light Processing & DLP are registered trademarks of Texas Instruments.

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Tim J. Butler
Mar / Com Manager
(770) 420-1350
(770) 420-1360 fax