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Proxima Announces New Ultraportable Projector that Delivers Performance and Price in Compact Package

UltraLight SV1 combines outstanding features with low price point, putting performance within reach of all mobile presenters

San Diego, CA-June 7, 1999-Proxima Corporation, a world leader in the multimedia projection industry, today introduced the Proxima UltraLight SV1, a feature-rich, 700 ANSI lumen, native SVGA (800 x 600) projector for the mobile presenter. Designed with a variety of unique features that help presenters deliver clear, effective messages, the UltraLight SV1 is ideal for use in training classes, sales seminars, collaborative presentations, and many others. With an anticipated street price of $2,999 and an industry-leading lamp life, the UltraLight SV1 sets the new industry standard for price, performance and cost of ownership in a lightweight, LCD ultraportable projector.

Features make it a premium projector; low cost of ownership makes it affordable

Weighing just 8.1 pounds, the UltraLight SV1 makes it easy for mobile professionals to take their high-impact presentations with them. Equally important for the value-conscious presenter, its low total cost of ownership puts it within easy reach of all mobile presenters. Not only is its anticipated street price extremely low, but its 4,000-lamp life gives it approximately 10 years of worry-free presentations.*

"We are excited to offer this truly performance-oriented communications tool at a price point that makes it accessible to virtually all mobile presenters," said Stuart Schaffer, Proxima's vice president of marketing. "Its features truly set it apart from other projectors in this price category. Proxima doesn't sacrifice performance for price: the UltraLight SV1 proves this."

The UltraLight SV1's manual zoom, five inputs (1 computer, 1 video, 1 s-video, 2 audio), and broad range of video compatibility make this a premium projector at a break-through price. The UltraLight SV1 is a native SVGA (800 x 600) resolution projector that seamlessly supports VGA, SVGA and XGA images, so the user does not have to be concerned with resolution compatibility between the projector and the PC. The UltraLight SV1 fits perfectly in any presentation environment of the mobile presenter.

About Proxima

Proxima's reputation as a leader in the multimedia projector industry is due as much to the company's high-level customer commitment as to its outstanding projectors and accessories. Proxima offers the unsurpassed "Customer Care" program that includes free technical support, hours that work with customers' schedules, personalized assistance and online tech support. Additionally, Proxima's intuitive web site features the Projector Selector, which enables users to choose the projector that is right for their specific situation. The web site also includes testimonials and case studies from Proxima customers, as well as application stories that offer unique and unusual ways presenters have used their Proxima multimedia projectors to add impact to their presentations.

* Based on average use of eight hours per week, fifty weeks per year.

Founded in 1982, Proxima is a wholly-owned subsidiary of Ask Proxima ASA (Oslo:ASK). Proxima is committed to delivering the right product, to satisfy customer needs, at the right price. Proxima develops, markets and sells world class presentation solutions to benefit corporate enterprises, work groups, mobile professionals, trainers, and professional public speakers. Proxima award-winning multimedia projectors include ultraportable, desktop and fixed-installation professional projectors that increase the efficiency and productivity of business meetings, on-the-road electronic presentations, training, and interactive work group sessions. Proxima's web site is located at www.proxima.com. Proxima also sponsors Presenters' University with tips, tools and techniques for presenters at www.presentersuniversity.com.