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Sharp 'Ups The Ante' With Sub-$1000 Notevision B10S

Press Release  |  Aug 20, 2003

Simple-to-use 'Value Series' Projector Offers Versatile Features Such as Variable Lens Shift and Low Power Mode

MAHWAH, N.J., Aug. 20 /PRNewswire/ -- Sharp Electronics Corporation introduced its first sub-$1,000 Liquid Crystal Display (LCD) projector, the Notevision B10S, offering a combination of brightness and versatility unmatched by any other projector in this emerging space. Sharp's Notevision B10S offers a host of unique features, including variable horizontal/vertical/diagonal lens shift, a short-throw zoom lens, theft-deterrent capabilities and extended lamp life.

The Notevision B10S is the latest "conference/classroom" entry in Sharp's Value Series, which emphasizes ease-of-use, flexibility and low cost of ownership. Offering 1100 ANSI Lumens brightness and native SVGA resolution in a compact 6.4lb. frame, the Notevision B10S is designed to delight first-time buyers, sales/marketing professionals, small business owners, corporate trainers and customers in the education and government sectors.

One significant advantage is Image Alignment Control, a "variable horizontal/vertical/diagonal lens shift" feature that lets users manipulate the lens with a built-in joystick, easily shifting the image without having to move the projector. This feature ensures that end users can adjust the image in whatever direction is needed to match the contours of any presentation room. The Notevision B10S also offers "monitor loop out" capability -- ideal for users, such as teachers, who wish to face their audience while presenting.

"The Notevision B10S really ups the ante in the sub-$1,000 category, giving users a combination of versatility and ease of use that is unmatched," said Fred Krazeise, director of strategic marketing for Sharp's LCD Products Group. "The true value of this Value Series projector is not its price -- though that's certainly a bonus -- but its low cost of ownership. In addition, the model is simple to operate. At Sharp, we help our customers get maximum value out their projectors with minimal effort. The presentation is what's important, rather than the presentation equipment."

Theft Deterrence
The Notevision B10S also features multiple theft-deterrent capabilities, including keypad startup code, keypad lockout, and an optional locking cable security system known as Notevision Lockdown. Keypad startup code activation is an optional anti-theft feature that prevents unauthorized use of the projector. Once the anti-theft function is activated, users need to enter the correct keycode each time the projector is turned on, or the projector will not operate.

Low Cost of Ownership
The Notevision B10S is designed to minimize total cost of ownership, via two features known as Low Power Mode. Low Power Mode allows the projector to operate at reduced power, which extends lamp life and lowers fan noise from 36dB to a quiet 33dB. Low Power mode can also extend lamp life from 3000 hours (Standard Mode) -- the longest standard lamp life at this price -- to 4000 hours. 4000 hours of lamp life lets users save the money they would normally spend on new lamp purchases, the highest after-purchase cost associated with the life of a projector.

The Notevision B10S measures 3.6-inches (H) by 8.7-inches (D) by 11.6-inches (W). The projector is HDTV, DVD, VCR and video game station-compatible and offers inputs including RGB, composite RCA, S-Video and RS-232C. HDTV compatibility is highly unusual for a projector at this price point. The Notevision B10S is also "networkable" through its RS-232 input, using Sharp's AN-LS1 Ethernet-to-RS-232C Network Converter, and comes equipped with sRGB color management, gamma adjust and multiple color temperature adjustments to sharpen color output, contrast and gradation.

The Notevision B10S includes a friendly graphical user interface (GUI) menu screen that is icon-based and uses common terminology rather than technical jargon. Computer and video inputs are color-coded to simplify setup for users when connecting cables to a PC, Mac or Workstation.

The Notevision B10S will be available in the U.S. this fall at a list price of $1,395 and an estimated street price of $999 through Sharp's authorized distribution channels. The projector is backed by a three-year parts and labor limited warranty, including two years of Sharp's "ER" Service, a 24-hour turnaround express repair program.

For more information, please contact Sharp Electronics Corporation, LCD Products Division, Sharp Plaza, Mahwah, NJ 07430-2135, or dial 1-866-4-VISUAL (1-866-484-7825). For online product information, visit Sharp's LCD Products Group Web site at Email:

Sharp Electronics Corporation is the Mahwah, N.J.-based marketing and sales subsidiary of Japan's Sharp Corporation, a worldwide developer of the core technologies that are integral to shaping the next generation of home entertainment products, appliances, networked, multi-functional office solutions and mobile communication and information tools. Leading brands include AQUOS(TM) Liquid Crystal Televisions, 1-Bit(TM) audio products, the SharpVision(R) line of projection products, Viewcam(R) camcorders, Sharp Carousel(R) microwaves, Imager(TM) digital multi-functional systems, the Notevision(R) line of multi-media projectors, and the Zaurus(TM) Personal Mobile Tool. Sharp Electronics Corporation employs approximately 2,000 people throughout the U.S. supporting more than 50 product lines.