SHARP INTRODUCES NEXT GENERATION DLP™ FRONT PROJECTORS WITH EXCEPTIONAL LEVELS OF COLOR AND BRIGHTNESS

Indianapolis, Sept. 5, 2003 - Building on its tradition of creating stylish and technologically cutting-edge home theaters, Sharp Electronics Corporation has introduced a brand-new generation in home theater entertainment, the SharpVision XV-Z12000U high definition Digital Light Processing (DLP™) front projector. This sleek-bodied, whisper-quiet product takes home movie projection to a new level of viewing enjoyment with even higher contrast and brightness levels, for the clearest, crispest, truest-color images available today. The XV-Z12000U creates a cinematic experience anywhere consumers can imagine, transforming any family or media room into the ultimate high-tech home theater. Sharp is also unveiling two new portable DLP front projectors, the SharpVision XV-Z200 and the Sharp DT-300. Weighing just over seven and a half pounds each, these portable DLP projectors can easily be moved from room to room, for an instant theater anywhere in the home. The first truly widescreen portable projectors, both products are outfitted with a DMD Matterhorn chip and a lens feature that can be adjusted to project an image from almost anywhere in the room on the screen, delivering a quick and simple set-up. These new projectors allow consumers without a dedicated "media room" to watch TV, DVDs or play computer games on a big screen and then pack it all up and put it away, saving space and avoiding clutter.

"Sharp is a market leader in consumer front projection products, and we pride ourselves on consistently delivering technologically superior products with enhanced features and functionality," said Michael Amkreutz, director of display devices, Sharp Electronics Corp. "We recognize that a modern, stylish home theater set-up is important, both to home theater enthusiasts with spaces as well as first-time buyers who need to make the most out of every room. Our new DLP front projectors meet both of these needs."

SharpVision XV-Z12000U
Designed to provide the home theater enthusiast with the best features available in home front projection, the SharpVision XV-Z12000U is best used in its own designated space. Using the Mustang/HD2+ DLP chip set from Texas Instruments and Sharp's proprietary Computer & Video Integrated Composer (CV-IC II) System technology, the XV-Z12000U is a 16:9 projector that boasts unprecedented contrast ratios between 3000:1 and 5000:1 (in high contrast mode) and 900 ANSI Lumen brightness in high brightness mode. These previously unattained levels of projection excellence are made possible in part by FMV technology, which increases the reflective surface of the Digital Mirror Device (DMD). Also adding to the amazing contrast ratio are a new 7-segment color wheel and 10-bit color processing, which bring out more detail and minimize the noise in dark scenes. Also new to the XV-Z12000U is ALPS Technology, a built-in permanent optical system that gives the consumer much more control over the contrast and brightness levels by providing three setting options, all available at the touch of a button right on the remote control. The XV-Z12000U has a native resolution of 1280 x 720 pixels for true 16:9 widescreen movie viewing and a DVI/HDCP (High Definition Content Protection) terminal to realize all digital protection copyrights. The true 720p high-resolution images are fully compatible with all HDTV signals, making this the perfect movie-viewing vehicle for today as well as the future. Additional features include a "film tone" mode for reproducing a film-like atmosphere, 1:1.35 manual zoom and a lens shift function for flexible installation, 61-step color temperature adjustment, 6-position Picture Setting memory function and customizable RGB Gamma Adjustment functions, all combining to provide consumers with cinema-quality widescreen viewing in their own home.

SharpVision XV-Z200 and Sharp DT-300
The XV-Z200 and DT-300 provide consumers with a compact, lightweight product that will easily fit on a shelf, cabinet or small side table. Great for watching sports, movies, TV and even playing video games, these projectors provide high resolution DLP projection anywhere consumers want it, without taking up a lot of space. Both products are enhanced definition, outfitted with a 16:9 chip and a native true widescreen resolution of 1024 x 576. Upgraded features include an extremely high contrast ratio of 2000:1 as well 800 ANSI Lumen brightness, for brilliant clarity and a superior image. The increased life of the lamp measures 5,000 hours, and the low fan noise of 30 dBA (in economy mode) ensures that a film's dialogue and special effects are the only sounds that movie-watching guests will hear.

The projectors' lenses distinguish one model from the other. The SharpVision XV-Z200 is targeted toward a more experienced home theater consumer, since its long-throw 1.2x zoom lens delivers a longer throw distance, which lends itself better to a larger room or even ceiling mounting. The Sharp DT-300 is targeted toward a first-time projection user, since its short-throw 1.2x zoom lens is more suitable for use in a smaller room, perched on a small side or coffee table. Both projectors are outfitted with 2D keystone correction in the lens, which enables easy and flexible installation because content can be projected from the unit at an angle without picture distortion. Whether consumers choose to use the included swivel stand or optional ceiling mount bracket, these portable projectors truly create home theater for a wide array of consumers. End table stands and portable and fixed-mount screens are also available for even more flexibility.

The XV-Z12000U will be available in October for a Manufacturer's Suggested Retail Price (MSRP) of $11,999.95. The XV-Z200 will be available in December for an MSRP of $4499.95, and the DT-300 will be available in January for an MSRP of $4299.95

For more information on Sharp's full line of consumer electronics products, contact Sharp Electronics Corporation, Sharp Plaza, Mahwah, New Jersey 07430 or call 1-877-388-SHARP for SharpVision products. For Sharp products call 1-800-BE-SHARP. For online product information, visit Sharp's Web site at www.sharpusa.com.

Sharp Electronics Corporation is the Mahwah, N.J.-based marketing and sales subsidiary of Japan's Sharp Corporation, a worldwide developer of the core technologies that are integral to shaping the next generation of home entertainment products, appliances, networked, multi-functional office solutions and mobile communication and information tools. Leading brands include AQUOS™ Liquid Crystal Televisions, 1-Bit™ audio products, the SharpVision® line of projection products, Viewcam® camcorders, Sharp Carousel® microwaves, Imager™ digital multi-functional systems, the Notevision® line of multi-media projectors, and the Zaurus™ Personal Mobile Tool. Sharp Electronics Corporation employs approximately 2,000 people throughout the U.S. supporting more than 50 product lines.

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