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Press Release  |  Dec 15, 2003

The LIGHTNING 35HD Unlike Any Display Available in the Commercial AV Market

KENNESAW, Ga., (December 15, 2003) - Digital Projection International (DPI), an Emmy* Award-winning manufacturer of high-performance projection systems, announced the launch of the LIGHTNING 35HD, the third-generation LIGHTNING series projector. Positioned as the premier large-venue projection system, the 2K x 1K native resolution LIGHTNING 35HD has operational features and mechanical design elements that make it unlike any product currently on the market. The projector will begin shipping in Q1 2004.

The LIGHTNING 35HD delivers 18,000 center lumens (16,000 ANSI lumens) and 1200:1 full-field contrast through Texas Instruments' new 2K x 1K Dark Chip II DMD's, enabling the product to support native display of sources with resolutions up to 2048 x 1080. It employs a proprietary xenon lamp and is complimented by a variety of motorized zoom lenses. In addition, the new LIGHTNING is the most compact product in its performance class-just 40-inches long and 242 pounds (excluding lens).

The LIGHTNING 35HD can support every large-venue and critical imaging application due to its modular electronics design, which enables virtually limitless input capabilities. When paired with Digital Projection's easy-to-use, rack mountable Multi-Media Switcher 1000 (MMS 1000), the LIGHTNING 35HD displays any analog component, digital video, HD or DVI input source. The link between the L35HD and MMS 1000 is DPI's DigiLink, an elegant, single-wire, ultra-high bandwidth fiber-optic solution. DigiLink supports loss-free signal runs up to 1,000 meters that are impervious to electromagnetic and radio frequency interference.

Many of the LIGHTNING 35HD's operational features also set it apart from the other products in the market. Along with ultra-accurate P7 colorimetry calibration and multi-point intelligent lens positioning, the LIGHTNING 35HD is "ready to rig" right out of its transit case, eliminating the need for additional rigging hardware or a flying cage. In addition, the projector has three integrated chassis-leveling "jack" points, which enable users to quickly optimize projector pitch and roll to the exact application requirements. This is a critical feature for simplifying the alignment process when stacking or edge-matching multiple projectors.

"This 35HD was specifically designed with vital input from the staging community, thus, the platform delivers far more than just powerful lumens and rich contrast," said Mike Levi, president of Digital Projection, Inc. "The staging community's insight combined with the benefit of DPI's past experience brought about a product that provides incredible imaging performance along with mechanical elements that simplify and optimize integration. The combination assures spectacular imaging accuracy with supreme simplicity and efficiency."

The 35HD is the successor to the LIGHTNING 28sx which, when introduced in 2001, was the world's brightest 3-chip DLP(tm) projector. LIGHTNING displays have been used exclusively during the Academy Awards®, Grammy Awards® and Emmy Awards® shows, and are a widely regarded as the most precise imaging tools available in the staging and large-venue entertainment industries.

About Digital Projection International
Founded in 1989, Digital Projection International has been instrumental in the development and application of Digital Light Processing(tm) technology by Texas Instruments for projection systems. Digital Projection manufactures an extensive line of ultra high-performance projection systems based on 3-chip and single-chip DLP* technology by Texas Instruments. The company's 15-year commitment to innovation and the delivery of solution-oriented systems renders its displays the reference-standard for demanding applications including large-venue live-event staging, Fortune 5000, education, medical and scientific research, command and control, digital cinema, commercial entertainment, religious venues and elite home cinema. With a company ethic focused on delivering expert system engineering and customer services, projectors by Digital Projection set the benchmark for precise resolution, color accuracy and ultra-high brightness.

In June 1998, Digital Projection was awarded two Emmy® Awards for Outstanding Achievement in Engineering Development by the Academy of Television Arts and Sciences, Los Angeles. POWER Displays by DPI are the first and only projector to win the coveted award. Digital Projection is a UK-based company with offices in North America and Europe. Digital Projection Incorporated, headquartered in Atlanta, is a wholly owned subsidiary of Digital Projection, Limited, located in Manchester, England. For more information regarding Digital Projection: or

Emmy*is a registered trademark of The Academy of Television Arts and Sciences.
DLP* and DMD(tm) are registered trademarks of Texas Instruments