P R E S S R E L E A S E
V INC. ANNOUNCES BRAVO HD DVD PLAYER WITH WINDOWS MEDIA VIDEO 9 AND HIGHMAT PLAYBACKV Inc. Bravo D3 Home HD DVD Media Player is First to Announce Support for High Definition WMV9 and HighMAT Formatted Playback
Windows Media Video 9 Provides Better Compression for Streaming and Storing Content with Full Digital Rights Management Protection for HD Content
FOUNTAIN VALLEY, CA and LAS VEGAS, NV (CES) -- January 6, 2004 -- V Inc., the multiple award-winning digital display brand, today announced the first high definition DVD player with Windows Media Video 9 and HighMAT formatted playback. Powered by Sigma Designs' (Nasdaq: SIGM) EM8620L on-chip processor, the Bravo D3 also provides pure perfect DVD playback via DVI output in high-resolution 480p, 1080i and 720p formats. Expected to ship in Q'2 2004 with a target retail of $349.00, the Bravo D3 is consistent with V Inc.'s mission to bring practical technological innovation to consumer electronics products while maintaining operational simplicity and value.
The Bravo D3 will also include DVD-R/RW, DVD+R/RW, CD, CD-R/RW playback. The Bravo D3 is the first DVD player capable of playing MPEG2, MPEG4 and WMV9 in High Definition. Audio decoding includes WMA9, WMA Pro, WMA lossless, Dolby Digital, MP3, MPEG-1/2 (layers 1, 2, and 3) and MPEG-4 AAC. The player supports Dolby Digital and DTS multi-channel audio pass-through on Toslink optical and S/PDIF coaxial digital outputs. The player features NTSC/PAL output in composite and S-Video formats with interlaced or progressive component video output in 480i, 480p, 1080i, 720p and user-definable linear and non-linear resolutions.
Any form of decoded content can be output in a direct digital DVI-HDTV video RGB format keeping the display free from analog conversion artifacts. Beyond the normal decoding of content, the player will offer REALmagic scaling and scan conversion with appropriate 3:2 pull down, advanced display processing including, programmable linear and non-linear scaling, a 5-plane video mixer, adaptive de-interlacing, adaptive flicker filtering and pixel-based alpha mixing - all free of annoying interlaced chroma problems. The player's component video output will be limited to 480p on playback of DVD content when CSS copy protection is found. The player's DVD drive and processor will be second to none with transparent layer changes and a convenient zoom function for non-anamorphic content rendering.
"We're extremely pleased with our successor to the popular Bravo D1. By integrating Windows Media Video 9 decoding, the Bravo D3 continues our goal of making more high definition content readily available for HDTVs." stated William Wang, CEO of V Inc.
The Sigma Designs EM8620L Media Processor
The new EM8620L media processor from Sigma Designs provides a complete single-chip solution for IP video set-top boxes, DVD receivers and DVD players. The EM8620L offers a wide range of media processing functions for video decoding, audio decoding, and graphics processing based on REALmagic HD technology, for the highest quality image possible on high definition displays. For single-chip systems, it features an on-chip RISC processor, PCI-bus IDE controller and additional peripheral ports for supporting other subsystems. Configured with standard front-end components, the EM8620L provides a full-featured solution for advanced set-top appliances.
"As the demand for more ubiquitous video along with high-definition features continues to increase, the popularity of new advanced CODECS such as Microsoft's Windows Media 9 Series will no doubt rise," said Ken Lowe, VP of strategic marketing of Sigma Designs. "At this point, we are seeing substantial momentum towards the use of Windows Media Video 9 for IP video solutions that can deliver high-quality video streaming, as well as DVD players such as V Inc.'s Bravo D3 that can accept the widening range of video formats."
About Windows Media Video 9 and HighMAT Formatting
The entertainment industry is examining technologies such as Windows Media 9 Series, which provides better compression efficiency for streaming and storing digital media content and supports full digital rights management protection, where it was previously not possible. Driven primarily by increased compression efficiency, network providers can now offer a new range of high-quality, high-resolution video services over bandwidth-limited networks. Additionally, with both published DVD and user-created content beginning to appear, WMV9 support looms on the horizon as the new must-have feature for enthusiasts buying DVD players. These DVD players will be able to read and navigate a mixture of video, audio, and image content created using the new HighMAT format, a standard established jointly by Matshushita and Microsoft.
The Windows Media Video HD format of a "Terminator 2" bonus DVD from Artisan studios in June of 2003 was the first evidence of an underlying movement to deliver a large number of titles encoded in HD. Concurrently, the amount of compelling downloadable and streaming video content is also building up rapidly, and can be accessed from Web-sites such as at CinemaNow, iFilm, Movielink, Movie Magix, netcine, SkyPerfecTV, WOWOW and BMWfilms.com. Aside from commercially available content, Windows Movie Maker 2, Microsoft's easy to use video editing feature of Windows XP, is another tool that's providing consumers with loads of home movies.
About Sigma Designs, Inc.
Sigma Designs (Nasdaq: SIGM) specializes in silicon-based MPEG decoding for streaming video, progressive DVD playback, and advanced digital set-top boxes. The company's award-winning REALmagic® Video Streaming Technology is used in both commercial and consumer applications providing highly integrated solutions for high-quality decoding of MPEG-1, MPEG-2 and MPEG-4. Headquartered in Milpitas, Calif., the company also has sales offices in China, Europe, Hong Kong, Japan, Korea and Taiwan. For more information, please visit the company's web site at www.sigmadesigns.com.
About V Inc.
V Inc., "Where Vision Meets Value," headquartered in Fountain Valley, California, is a leading edge digital technology company. Within months after its launch, the brand won numerous product awards from leading print and online publications. Founded by William Wang, a leader in the computer display industry, V Inc. is bringing vision to the consumer electronics market through practical innovation. V Inc. products offer customers the most advanced technologies at the most affordable value. Products now include the Vizio and Velite lines of plasma, LCD and DLP EDTV/HDTV displays, along with Bravo DVD and HDTV set top solutions. For more information, please call 714-962-4848 or visit them on the web at www.vinc.com.
The V name and symbol are registered trademarks of V, Inc. All other trademarks may be the property of their respective holders.