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Faroudja® Selects VSR’s PanamorphTM Optical Technology for New High Performance Digital Video Projectors

Press Release  |  Jan 6, 2004

Waterford, Mich., January 6, 2004 – Visual Systems Research, Inc. (VSR) today announced that Faroudja®, a division of Genesis Microchip Inc. (Nasdaq: GNSS) and an industry leader in video-enhancing technologies for professional and home environments, has selected VSR's Panamorph optical technologies for integration into several high-end projection systems distributed under the Faroudja brand name.

VSR's proprietary anamorphic optical technology works in combination with Faroudja image processing to deliver widescreen 16:9 format images using the full native resolution and light output of high performance 4:3 digital projectors. Faroudja is currently using the Panamorph technology in three of its projectors.

"This is a significant milestone for VSR and for Panamorph technologies," commented Shawn Kelly, VSR's chief executive officer. "It is a great honor to have the endorsement of an Emmy award-winning company that has defined excellence in video image processing for decades."

"Faroudja is very pleased to be working with VSR as a member of our projection technologies team," commented Tom Harvey, vice president and general manager of Faroudja. "Panamorph optics combined with our proprietary image processing technologies delivers some of the most accurate, film-like images available from a digital projector.

About Visual Systems Research
Visual Systems Research, Inc. is a leader in specialized optical technologies for projection and personal display products protected by more than 10 patents. Its Panamorph line of wide-screen enhancement lenses includes the proprietary PixelClear technology for high pixel-level definition throughout the image. For more information about VSR, please visit For more information about Panamorph lenses, please visit

About Faroudja
Faroudja, a division of Genesis Microchip Inc., is a leader in high-performance video processing technologies for markets requiring superior image quality solutions. Faroudja provides innovative products for the HDTV broadcast, home theater, digital television and PC/TV convergence markets. Faroudja's technologies are protected by more than 60 patents. Faroudja has received numerous awards, including three Emmy awards: for HDTV in Oct. 2001, for Color Decoding in 1991, and a Lifetime Achievement Emmy presented in June 1998 to its founder, Yves Faroudja. For more information, please visit

About Genesis Microchip
Genesis Microchip Inc. (Nasdaq: GNSS - News) is a leading provider of image processing systems enabling superior picture quality for a variety of consumer and PC-display products. Featuring Genesis Display Perfection™ technologies and Emmy-award winning Faroudja® video technology, Genesis system-on-a-chip solutions are used worldwide by display manufacturers to produce visibly better images across a broad set of devices including flat-panel displays, digital TVs, digital CRTs, projectors and DVD players/recorders. The Genesis technology portfolio features analog and mixed signal System-on-a-chip design, DCDi® by Faroudja deinterlacing, TrueLife™ video enhancement and IntelliComb™ video decoding and includes over 135 patents. Founded in 1987, Genesis supports its leading brand-name customers with offices in the U.S., Canada, India, Taiwan, Korea, China and Japan. For more information about Genesis Microchip Inc. or Genesis Display Perfection™ technologies, please visit

Panamorph and PixelClear are trademarks of Visual Systems Research, Inc. Genesis Display Perfection, Faroudja, DCDi by Faroudja, TrueLife and IntelliComb are trademarks or registered trademarks of Genesis Microchip Inc. All other trademarks are the property of their respective owners