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Press Release  |  Mar 9, 2004 launches cables for high-definition multimedia interface (HDMI) standard

ASHBURN, MARCH 9, 2004 –®, a leading online manufacturer/retailer of highperformance audio and video cables, today announced the release of their new Digital Magic™ and Display Magic™ cables incorporating HDMI technology. The Digital Magic™ cable incorporates HDMI technology, while the Display Magic™ cables provide bi-directional compatibility between DVI and HDMI technologies. The cables are available now and may be purchased directly from® ( or via an Authorized BetterCables® dealer.

"HDMI is a great new standard that will simplify the hook-up process while maintaining an all-digital transfer of audio and video signals," said Brad Marcus, founder of®. "We pride ourselves on being first to market to support emerging technologies and are excited about making these cables available now."

HDMI is the first industry-supported, uncompressed audio/video interface. HDMI provides an interface between any HDMI-enabled audio/video source, such as a set-top box, DVD player, and A/V receiver and an audio and/or video monitor or projector. HDMI supports standard, enhanced, or high-definition video, plus multi-channel digital audio on a single cable. It transmits all ATSC HDTV standards and supports 8-channel digital audio, with bandwidth to spare to accommodate future enhancements and requirements.

Founded in 1999,® has grown to become the most popular direct-to-consumer manufacturer of high-performance audio/video cables on the Internet. The full line of BetterCables® products are available at

BetterCables is a registered trademark of Better Cables LLC. HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC.