BetterCables.com Introduces New HDMI Cables

ASHBURN, MARCH 9, 2004 – BetterCables.com®, a leading online manufacturer/retailer of highperformance audio and video cables, today announced the release of their new Digital Magic™ and Display Magic™ cables incorporating HDMI technology. The Digital Magic™ cable incorporates HDMI technology, while the Display Magic™ cables provide bi-directional compatibility between DVI and HDMI technologies. The cables are available now and may be purchased directly from BetterCables.com® (http://www.bettercables.com) or via an Authorized BetterCables® dealer.

"HDMI is a great new standard that will simplify the hook-up process while maintaining an all-digital transfer of audio and video signals," said Brad Marcus, founder of BetterCables.com®. "We pride ourselves on being first to market to support emerging technologies and are excited about making these cables available now."

HDMI is the first industry-supported, uncompressed audio/video interface. HDMI provides an interface between any HDMI-enabled audio/video source, such as a set-top box, DVD player, and A/V receiver and an audio and/or video monitor or projector. HDMI supports standard, enhanced, or high-definition video, plus multi-channel digital audio on a single cable. It transmits all ATSC HDTV standards and supports 8-channel digital audio, with bandwidth to spare to accommodate future enhancements and requirements.

About BetterCables.com®
Founded in 1999, BetterCables.com® has grown to become the most popular direct-to-consumer manufacturer of high-performance audio/video cables on the Internet. The full line of BetterCables® products are available at http://www.bettercables.com.

BetterCables is a registered trademark of Better Cables LLC. HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC.