Polaroid Expands Multimedia Presentation Line with Ultra-bright SVGA LCD Projector

CAMBRIDGE, Mass., -- June 7, 1999 – Polaroid Corporation (NYSE: PRD) today introduced one of the brightest portable SVGA projectors available – the Polaview 240. Delivering 1500 ANSI lumens and true SVGA resolution of 800 x 600, the Polaview 240 provides sharp, accurate visuals for optimum performance in almost any presentation environment.

Weighing just 13.6 pounds, the Polaview 240 is portable and provides professionals with a high-quality, mobile presentation tool. Designed to produce bright, vivid images, the Polaview 240 is ideal for multimedia presentations that include advanced graphics and video. The system’s adaptive digital gamma correction (ADGC) works with the Polaview 240’s LCD panels to adjust the color signal, resulting in more vibrant colors and natural skin tones.

"The Polaview 240 offers the advanced projection technology that is needed to support today’s graphically enhanced multimedia presentations with the flexibility of a portable projector," said Bill Orlansky, senior marketing manager, Polaroid Digital Imaging Group. "With the expansion of its multimedia presentation line, Polaroid will continue its commitment to providing technologies that meet the ever-changing market demands."

The new Polaroid projector features a built-in PCMCIA-ATA Type II card capability for computer-free presentations and a 1.5-watt speaker for incorporating sound into a presentation. Additionally, the Polaview 240 is equipped with an 18-function, backlit wireless remote with laser pointer, allowing a user to operate the projector and mouse easily in a variety of presentation environments. The projector also provides plug-and-play simplicity and automatic set up for both PC and Macintosh operating systems.

Designed to meet a variety of projection needs, the Polaview 240 is ideal for sales presentations, training sessions, visual analysis and interpretation, reference and detail. With a projection distance that ranges from 2.8 to 44.3 feet, Polaview 240 also provides optimum performance in both large and small rooms. Beyond traditional business presentation capabilities, Polaview 240 is an essential tool for an array of applications in education, government, medical and scientific markets.

Availability and Compatibility
The Polaview 240 currently is available through authorized Polaroid dealers and catalogs. The new Polaroid projector is compatible with PCs based on Windows, Macintosh computers and workstations.

To obtain more information about the Polaview 240 or Polaroid’s line of LCD projectors, customers may call 1-800-816-2611, extension D044 or access Polaroid’s Web site at www.polaroid.com.

About Polaroid
Polaroid Corporation, with annual sales of more than $1.8 billion in 1998, is the worldwide leader in instant imaging. Polaroid supplies instant photographic cameras and films; digital imaging hardware, software and media; secure identification systems; graphics imaging systems; sunglasses and polarizers to markets worldwide.

# # #

"Polaroid" and "Polaview" are trademarks of Polaroid Corporation, Cambridge, MA USA. Other product names may be the trademarks of their respective owners.

Media Contacts:

Tanya Kovilaritch or Julia Karpman
Paine & Associates
(714) 755-0400
tkovilaritch@painepr.com

jkarpman@painepr.com

Kim Reingold
Polaroid Corporation
(781) 386-2000
reingok@polaroid.com

Investor Contact:

Phil Ruddick
(781) 386-6638
ruddicp@polaroid.com