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Hitachi Unveils Visually Stunning High Definition Home Theater Projector

Press Release  |  Jun 1, 2004

Innovative Optical Engine Technologies and 16:9 Aspect Ratio Deliver High Impact, High Definition Home Theater Experience

SAN DIEGO --(Business Wire)-- June 1, 2004-- The Home Electronics Division of Hitachi America, Ltd., a subsidiary of Hitachi, Ltd. (NYSE:HIT),, today introduced the PJTX100 UltraVision(R) 16:9 LCD front projector, which utilizes a new high-definition three-panel LCD light engine. The new projector is equally at home in darker home theater environments as well as living rooms with relatively bright ambient light. The PJTX100 is designed for 30- to 300-inch screen sizes with a brightness of 1,200 ANSI lumens, 1200:1 contrast ratio and 720p resolution (1280x720).

"Hitachi has leveraged decades of optical engineering expertise in designing this new home theater projector," said Bill Whalen, senior product manager for Hitachi America, Ltd., Home Electronics Division. "The advanced Super Focus Quattro ELD Lens design and three panel optical engine technology combine to produce photographic quality images with exceptional color purity and contrast. It also adds a compact home theater alternative to our full line of large screen plasma, LCD and rear-projection televisions."

The PJTX100 is equipped with Hitachi's proprietary Super-Focus Quattro ELD Lens which combines four extra-low dispersion lenses and two aspherical lenses to reproduce 720p high definition images with exceptional focus quality. The projector has extensive imaging features including a 1.6x optical zoom, and both vertical and horizontal optical lens shifting. These high quality image features allow users to install the projector away from the direct center of a room, without picture distortion caused by digital processing such as keystoning.

Additional features of the PJTX100 include Whisper Mode quiet operation to reduce noise output to an industry low of 25db. A wide range of input/output options including DVI-HDTV, component and auto-synching RGB computer input. For picture adjustments, Hitachi includes an exclusive Eight-Step Gamma Curve adjustment, as well as five picture preset modes and up to four customizable memory modes to save key adjustment settings. Important to these picture adjustment features is a 10-step motorized iris to adjust brightness for varied room environments.

The PJTX100 measures 137/16 x 59/16 x 111/16 inches and weighs just over 9 lbs. The unit will be available in Q2 2004 and will retail for $3,999.99.

Hitachi America, Ltd. Home Electronics Division produces and markets a wide variety of consumer electronics products including high definition CRT and LCD rear projection televisions, plasma televisions, DVD camcorders and DVD players. In addition to consumer products, Hitachi also markets professional plasma monitors for business applications as well as security and observation system products.

Hitachi has a unique position in the marketplace manufacturing and developing its own core technologies to provide consumers and businesses with optimal product performance in each of Hitachi's product categories.

Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., markets and manufactures a broad range of electronics, computer systems and products, and consumer electronics, and provides industrial equipment and services throughout North America. For more information, visit

Hitachi, Ltd. (NYSE:HIT), headquartered in Tokyo, Japan, is a leading global electronics company, with approximately 326,000 employees worldwide. Fiscal 2003 (ended March 31, 2004) consolidated sales totaled 8,632.4 billion yen ($81.4 billion). The company offers a wide range of systems, products and services in market sectors, including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company's Web site at

UltraVision is a registered trademark of Hitachi America, Ltd., Home Electronics Division.