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Press Release  |  Sep 10, 2005

New SP-H710AE and SP-H800BE Are The Only Projectors On The Market That Can
Accurately Display Images That Filmmakers Intended

Irvine, CA -- Samsung, a worldwide Information Technology and Consumer Electronics leader, brings the home theater experience to an unprecedented level of quality with the new high-end SP-H710AE and SP-H800BE DLP™ front projectors. Each unit allows home theater aficionados to experience the on-screen imagery and sound previously only possible in a commercial movie theater. The SP-H710AE ($4,000 MSRP) and SP-H800BE ($12,000 MSRP) will be shipping nationwide in September 2005.

"As a global leader in the home cinema industry, Samsung is expanding its reach and providing consumers with the pinnacle in front DLP projectors," said Mark Pickard, Senior Product Marketing Manager for Pro A/V displays, for Samsung's Information Technology Division (ITD) . "Samsung is using its technology prowess and advanced R&D, in conjunction with Joe Kane Productions, to create an unparallel home theater experience. The SP-H710AE and SP-H800BE are the first projectors to display the same natural colors and true-to-life images previously only provided by a CRT."

The SP-H710AE is a more affordable projector designed to meet needs of consumers who are interested in a quality home theater system. The SH-P800BE is an ultra high-end projector targeted to the content creation industry and home theater purists who demand the most superior projector available today.

Advanced DLP Technology
The SP-H710AE offers an HD2+DMD display type while the SP-H800BE utilizes Texas Instruments' newest DLP panel, the HD2+ Dark Chip 3 DMD. Both digital Micro-mirror devices achieve a resolution of 1280 x 720. These high-end digital projectors also include a 250W lamp with "Theater" and "Bright" modes to properly illuminate screens from five feet to ten feet wide. The SP-H710AE utilizes a 6-segement color wheel and the SP-H800BE contains an 8-segment color wheel that further minimizes visible sequential color, increases contrast ratio, and allows for simulated 10-bit processing. Both projectors provide whisper quiet operation with a low noise fan. The theater mode operates at just 28db enabling users to focus on the finest details without missing a word in the quietest of scenes.

Samsung's SP-H710AE and SP-H800BE both achieve the best black levels of any digital display device on the market. Increasing the black level capability has improved the contrast ratio and achieved an image closer to what a CRT produces.

Precise Color Reproduction
Samsung is the first projector maker to select color coordination values that are accurately consistent to the broadcasting format, allowing accurate color projection. Users can freely select the color coordination for the three broadcasting formats: SMPTE-C, HDTV, and EBU.

No DLP projector has previously had the colorimetry to accurately represent the broadcasting format. Other projectors skew colors inaccurately based on the improper primary and secondary colors within the projector itself - this results in a presentation contrary to what was intended to be seen by the viewer. The SP-710AE and SP-H800BE reproduce astonishing flesh tones and natural colors absent in other available DLP projectors. With Samsung's new projector models, the colors of the film subjects and artistic sentiments of the producer are now perfectly reproduced.

User Convenience and Easy Installation
The Samsung SP-H710AE and SP-H800BE include numerous input terminals including DVI-D (HDCP), Component 1, Component 2, S-Video, Composite, and a PC input. The remote control includes a backlight and allows for easy installation, operation, and screen adjustments. The projectors also include several user-save modes. Each input terminal can independently store three user environments. When several input devices are linked into a single terminal, it provides the appropriate settings for each one. Diverse patterns for installation and control are built-in. Both projectors come with an adjustable lens allowing for convenient projector positioning on the vertical axis. Projector placement may be floor-mounted front, ceiling mounted front, floor mounted rear, and ceiling mounted rear.

Samsung offers a two-year limited warranty program for both the SP-H710AE and SP-H800BE. For more information about Samsung's new lineup of home theater projectors, or for the name of the dealer nearest you, contact Samsung toll-free at 1-800-SAMSUNG or via the Internet at

About Samsung's Information Technology Division
Samsung Electronics America's Information Technology Division (ITD), located in Irvine, California, is the U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC). Samsung's ITD markets a complete line of award-winning TFT and CRT display products, color and monochrome laser printers, fax machines and multifunction devices for professional, corporate and SOHO users. ITD also markets large-screen plasma displays designed specifically for the professional and commercial markets.

The Samsung Electronics America organization oversees the North American operations of Samsung's Consumer Electronics Division (CED) and Information Technology Division (ITD), as well as its subsidiaries including Samsung Telecommunications America (STA) and Samsung Semiconductor, Inc. (SSI).

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 113,000 people in over 90 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips and TFT-LCDs. For more information, please visit