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Award-Winning CineWide™ with AutoScope™ Technology
Widens Appeal of Runco's Video Projectors

Press Release  |  Jan 6, 2006

The World's Finest Home Theater Products Manufacturer Equips Projectors to Display Movies in 2.35:1 Aspect Ratio with All Original Quality

UNION CITY, CA — January 6, 2006 — Runco International, the world leader in high-end home theater video display technology, gives birth to new standards for home cinema excellence by equipping a number of its renowned DLP projectors with Runco's exclusive CineWide™ with AutoScope™ technology. This feature allows Runco projectors to utilize the full capability of their DMD chips, displaying movies formatted in the 2.35:1 aspect ratio with increased resolution and brightness. The new AutoScope™ function allows users to control the motorized anamorphic lens assembly via RS-232 commands for simple setup and an improved theater experience. Adding the CineWide™ with AutoScope™ option to its projector portfolio is a representation of Runco's ongoing commitment to deliver pristine cinema picture quality through its cutting-edge engineering.

"Developing breakthrough imaging technologies that give home cinema enthusiasts a movie experience unlike any other is our mission at Runco International," said Bob Hana, president of Runco International, Inc. "CineWide™, now with AutoScope™, allows viewers to enjoy all of their favorite movies in breathtaking high-definition, particularly those filmed in the CinemaScope 2.35:1 aspect ratio. It eliminates annoying black bars to enhance widescreen viewing and, with AutoScope™, the motorized unit can now be controlled via remote to automatically shift the lens into place."

Each Runco projector equipped with CineWide™ with AutoScope™ is enhanced not only with a new lens configuration but also with software, which is programmed to ensure uncompromised widescreen reproduction of movies originally filmed in the CinemaScope 2.35:1 format. Through a combination of electronics and optics, each projector is able to take advantage of every pixel on its DMD chips, thereby producing a 2.35 image with enhanced resolution and increased brightness. Regardless of the video source used, these projectors maximize clarity, color saturation and contrast of all source material. Each projector is also able to fully maintain all high-definition resolution or upgrade pictures to virtual high-definition for widescreen projection.

Runco's CineWide™ technology represents the next evolution in true cinema-grade widescreen performance for the home. This breakthrough technology delivers a unique cinema experience providing widescreen entertainment the way the director intended—with no black bars! CineWide™ was recently awarded the coveted CEDIA Electronic Lifestyles® Manufacturer's Excellence Award for Best New Product, among several other recognitions. Runco International, the company that gave birth to Home Theater in 1981, now gives birth to Home Cinema with this exclusive technology.

About Runco International, Inc.
Founded in 1987 and currently headquartered in Union City, California, Runco International, Inc. is a market leader in state-of-the-art projection systems, flat-panel plasma monitors, video processors and other components for the consumer market. Runco's innovations have won numerous awards and citations from the world press. Runco was the first company to introduce and market a line doubler with a multi-frequency projector in 1990 and also introduced the first multiple-aspect-ratio controller, the ARC-IV, to the Home Theater market. Recently, both of these features have become essential for the new digital high definition capable televisions. For more information on Runco International, visit the Web at