Ballantyne of Omaha Helps Illuminate Digital Premier of Star Wars: The Phantom Menace
Provides Light Source to Prototype Digital Projectors Used in Historic Cinema Event
OMAHA, Nebraska -- June 18,
1999 -- Ballantyne of Omaha, Inc. (NYSE:BTN), the world's largest supplier of
commercial motion picture projection equipment, is helping illuminate the
digital premiere of Star Wars: Episode 1 - The Phantom Menace through its
Xenon-powered Strong Ultra 80(TM) lamp houses, which are part of the Texas
Instruments (NYSE:TXN) DLP Cinema(TM) projection technology displaying the film
at select theaters in Burbank, California and Secaucus, New Jersey. Sponsored
by Lucasfilm Ltd., the digital exhibition of Star Wars represents the
first-ever, fully digital premiere of a feature-length movie.
John Wilmers, President and
Chief Executive Officer of Ballantyne, commented, "As the motion picture
projection equipment industry's largest supplier, Ballantyne is thrilled to
serve as a link between the movie-going experience of yesterday and the digital
cinema of tomorrow. Our 68-year industry presence and unrivaled Xenon light
expertise make us a logical partner for any company wishing to advance their
digital cinema technology to the next level. Texas Instruments is at the
forefront of this emerging revolution, and we're excited to support their
efforts."
By providing the power to cast
digital images over 100 or more feet onto a 30-60 foot display surface (a
typical environment in multiplex theaters), Xenon light technology enables
digital projectors to provide image clarity and color comparable to that
provided by traditional film-dependent projectors. Xenon technology was first
developed for military applications during World War II and was later used by
NASA for space exploration purposes. Today Xenon lights are used for a wide
variety of purposes including television and film production, cinema
exhibition, architectural lighting and outdoor entertainment events.
Ballantyne's collaboration
with Texas Instruments is part of the Company's strategy to position itself for
the expected transition to digital projectors. Earlier this year, Ballantyne
formed a strategic alliance with Digital Projection International - a DLP
vendor and Emmy Award-winning manufacturer of large-venue theatrical,
presentation and multi-media projection systems - to collaborate on the
development of high brightness, large screen displays featuring DLP technology,
a prototype of which was introduced last week.
Ballantyne of Omaha is the
world's largest supplier of commercial motion picture projection equipment
utilized by prominent theater chains including Regal Cinemas, AMC and Loews
Cineplex, and specialty projection equipment used by location-based
entertainment providers such as The Walt Disney Co., Universal Studios, IMAX
and MegaSystems. Ballantyne of Omaha also manufactures, rents and leases
specialty entertainment lighting products used at top arenas, television and
motion picture production studios, theme parks and architectural sites.
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CONTACT:
Ballantyne of Omaha
Brad French
402/453-4444
or
Jaffoni & Collins Incorporated
Stewart Lewack
Joseph Jaffoni
212/835-8500
btn@jcir.com
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