P R E S S R E L E A S E
Planar Enters Specialty Home Theater Projector MarketDedicated Team of Industry Veterans to Establish Planar's Leadership in Specialty Home Theater Projection with Comprehensive Line-up of Best-in-Class Products
Planar's move into the specialty home theater projector market stems from the corporate strategy to increase long-term shareholder value by expanding revenue growth and profitability by penetrating multiple vertical specialty display market segments. Through its home theater business unit, Planar is focused on the needs of specialty home theater channel and plans to exclusively offer this channel one of the most comprehensive lines of specialty displays.
"Planar's tenure in specialty display solution channels and its recent building of a seasoned, dedicated home theater-focused team create a solid foundation to rapidly gain market share in this growing market segment," said Bill Coggshall, display analyst with Pacific Media Associates. "The company's strategy to avoid the commoditized space for home theater products and build on its reputation for delivering quality products through specialty sales channels will help Planar build a high-end brand in the specialty home theater market."
Planar's Specialty Home Theater Projection Line
Planar's six new home theater projectors deliver breathtaking images and incorporate sleek industrial designs, industry-leading features and the latest technology to address every level of high-end customer needs:
Planar PD8110 -- Ideal for high-end integration with no compromises, the Planar PD8110 delivers an amazing 1920 x 1080 native full HD resolution using a DLP .95 DC3 1080p chip, which produces crisp and colorful images beyond expectations. The addition of horizontal and vertical lens shift, short throw lens, 1200 lumens and an astonishing 8000:1 contrast ratio estimated at $9,999 makes Planar's PD8110 the ultimate home cinema performance projector.
Planar PD7150 -- For the ultimate 720p HD experience, the Planar PD7150 combines the high-performance DLP .8 DC3 chip with horizontal and vertical lens shift, and bright 1000-lumens creating the most impressive combination of image and features in a 720p projector. The top echelon of 720p products, the $5,999 Planar PD7150 produces a sharp 5000:1 contrast ratio for truly beautiful images.
Planar PD7130 -- Surpassing the more advanced requirements of dedicated home theater set-ups, Planar's native 720p PD7130 is built using DLP .65 DC3 technology to deliver an impressive 4500:1 contrast ratio. Priced at $3,999, the Planar PD7130 combines 900 lumens with installation features, such as horizontal and vertical lens shift, which please both integrators and enthusiasts who demand image perfection.
Planar PD7060 -- The Planar PD7060 720p projector raises the bar for home entertainment applications utilizing a DLP .65 DC3 chip, which produces a 3500:1 contrast ratio with 1000 lumens. Priced at $2,999, the Planar PD7060 delivers optimal HD performance with zero compromise.
Planar PD7010 -- Perfect for the home entertainment enthusiast who wants native HD resolution images, the Planar PD7010 is a 1000-lumen projector built on a DLP .65 DC2 720p technology that produces amazing color with 2500:1 contrast ratio. At $1,999, the Planar PD7010 delivers performance at an attractive price.
Planar PD4010 -- Making the amazing size of front-projection home entertainment possible for an equally amazing price, Planar's PD4010 combines a DLP .55 DC2 technology with 900 lumens brightness to bring 480p resolution with an impressive 2500:1 contrast ratio to any room in the home for only $1,299.
"These new products offer performance that is consistent with the demanding specifications that Planar has produced for 23 years for other specialty vertical offerings," said Scott Hix, vice president and general manager of Planar's home theater business unit. "Planar's dedicated team of seasoned home theater and display veterans is focused on developing close relationships with authorized distributors and dealers who have the expertise to deliver these solutions to the specialty home theater channel. With our comprehensive projector line as well as our Xscreen and 1080p flat-panel LCDs, we plan to surpass expectations of both channel and home theater enthusiasts for high-end home theater."
Planar's home theater projectors will be available through specialty home theater partners worldwide. All of the company's home theater products are backed by the Planar's industry-leading Customer First(TM) warranties, including advance exchange (U.S.-only). For more information, please visit www.PlanarHomeTheater.com. Planar's Home Theater projector line and other new Home Theater offerings will be shown for the first time at the CEDIA Expo 2006 in Denver, September 14 - 17, at Planar's booth #369. Please visit the booth or contact Chase Perrin at 213-438-8788 or email@example.com, if you are interested in speaking with a Planar representative at the show.
Planar Systems, Inc. (NASDAQ:PLNR) is a leading provider of valued-added display hardware and software for a variety of specialty display markets worldwide. Hospitals, shopping centers, banks, businesses, and other discriminating consumers depend on Planar to provide unique display-based solutions to exacting requirements leveraging its operational excellence, technical innovation, and go-to-market capabilities. Founded in 1983, Planar is headquartered in Oregon, USA, with offices, manufacturing partners, and customers worldwide. For more information, visit www.planar.com.
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