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CES 2019: The "Ultra-Short" Show

The 2019 Consumer Electronics Show wrapped up on Friday, and if there was a single resounding theme for projectors it was that the ultra-short throws are about to hit the living room—big time.

Indeed, no fewer than five manufacturers showed off new UST projectors dedicated for home theater use, four of them new to this segment of the UST category. The one veteran—Hisense—came to Vegas with its third-generation, boasting a three-laser configuration that should raise the bar even higher for this emerging niche.

For those following projector trends these last couple of years, the surge should come as no surprise. Hisense was undoubtedly ahead of the curve when it launched its first Laser TV for the U.S. market in 2017. It combined a console-style UST projector with an integrated TV tuner, streaming platform, and premium sound system, and came with a 100-inch, ambient-light-rejecting UST screen.

Hisense TriChroma Laser TV
Hisense 100L7T TriChroma Laser TV

Conceptually, systems like this represent a more affordable alternative to 85-inch and larger flat-panel TVs while avoiding the usual impediments to the bigscreen projector experience: the requirements for cumbersome installation at the back of the room and the need to control ambient light. Prior to the appearance of that $10,000 Hisense system, only Sony offered a UST laser model for home cinema. It's most current offering is a laser 4K model that costs $25,000.

With Hisense jumping in, some other manufacturers saw the opportunity to take UST out of the classroom and quickly repurposed commerical models for the home market. But the new models shown at CES are clearly designed for your family room, and offer long-life laser or LED light engines, built-in internet streaming capabilities, and an integrated sound system of some kind.

Here are the UST and other projector highlights from the show.

Hisense 4K Laser TV. Hisense will be putting most of its focus in 2019 on selling the company's 2nd-generation dual-laser Laser TV systems, which were first shown at CEDIA last September and are just rolling out now. The 100-inch model 100L10E ($9,999) and 120-inch model 120L10E are 4K DLP projectors that use a combination of red and blue lasers and a phosphor color filter to achieve wide color gamut and HDR10 compliance; they're rated for 3,000 lumens of light output. Other features include a TV tuner for hook-up of an external antenna, built-in WiFi with Hisense's proprietary VIDAA smart TV platform for streaming popular apps, Alexa-enabled control through the remote's microphone, and an integrated Harman Kardon sound system with dedicated wireless subwoofer.

But the big announcement at CES was the new model 100L7T 4K Smart TriChroma Laser TV, a 3rd generation model that uses three lasers to directly achieve even wider color gamut. By utilizing separate red, green, and blue lasers, the TriChroma system is said to acheive 96.6% of the Rec.2020 color space. Although most HDR content today is mastered to the more restricted DCI-P3 color space, UHD signals deliver their color in a larger Rec.2020 envelope, and the color limitations of consumer UHD displays are among the factors that have held back the release of full Rec.2020 content. So the appearance of the first display products that can acheive something close to full Rec.2020 is encourging for home theater enthusiasts.

Hisense TriChroma Laser TV

The 100L7T features a similar form factor and feature mix as the earlier Hisense Laser TVs and is rated for 3,500 lumens of typical brightness. As with other models, it will ship with a dedicated 100-inch UST screen. Availability is slugged for late in the year, and pricing has not yet been announced, though prospective buyers should anticipate a premium over the current 100-inch model that sells for $9,999.

Optoma P1. As previously reported, Optoma showed off its model P1 laser entertainment system, featuring a 4K laser-driven UST projector combined with a proprietary Android-store-based smart-TV platform for streaming of popular apps. It offers both Alexa and Google Assistant voice control as well. This DLP projector can throw up to a 120-inch image with up to 3,000 lumens of output and has a rated 2,000,000:1 dynamic contrast ratio. An integrated four-driver soundbar, designed by Optoma's sister company NuForce, delivers an enhanced home theater audio experience.

Optoma 4K Laser UST Projector
Optoma Model P1 4K UST Laser Projector

LG Electronics CineBeam HU85L. LG followed up last year's introduction of the award-winning HU80K 4K laser projector with a new laser-driven 4K UST projector, the CineBeam HU85L.

LG HU85L 4K UST Laser Projector

LG CineBeam HU85L 4K UST Laser Projector
LG HU85L 4K UST Laser Projector

Rated for 2,500 lumens of brightness, the HU85L will feature a 0.19 lens that can throw a 90-inch image from just 2 inches off the screen surface, or up to a 120-inch image from seven inches away. It offers LG's well-regarded WebOS operating system, the brand's ThinQ AI technology for voice commands, and a stereo sound system. It's expected to reach market by fall. Pricing was not announced.

VAVA 4K TV Laser Projector. VAVA, a relatively new lifestyle electronics brand founded in 2015 and best known to date for its portable bluetooth speakers, headphones, and home- and dash-cams, showed up at CES promoting a 4K UST laser projector with an Android-based smart TV system and a 30-watt integrated Harman Kardon stereo sound system.

VAVA 4K UST Laser Projector
VAVA 4K UST Laser Projector

The projector is said to have 3,000 lumens of brightess, 3,000:1 contrast ratio, and compatibility with HDR10 content. It can project an image of up to 150 inches from its relatively compact 21 x 14 x 4-inch chassis. Price is expected to be around $3,500 when it goes to market later this year.

Viewsonic X1000-4K. Viewsonic's new laser UST entry is the X1000-4K, which uses a 0.25 lens that projects images up to 100 inches.

Viewsonic X1000-4K UST LED Projector
Viewsonic X1000-4K UST LED Projector

As previously reported, the X1000-4K offers up 2,200 lumens and, like some other models introduced at CES, has an integrated Harman Kardon soundbar system. Unlike the laser-driven models, however, the X1000-4K uses a long-life, 30,000 hour LED light source. Consequently, it's expected to boast an attractive $1,799 street price when it hits the market this summer.

Other Projector News

Though UST introductions grabbed the CES spotlight for the category, there were some other new and trendsetting projectors to marvel at. In particular portability was a secondary theme of the show, as exhibited in some new lifestyle models.

For example, two cube-like projectors seen at the show more closely resemble a piece of carry-on luggage than the sophisticated projection systems they really are. The Optoma UHL55, which began shipping last fall, and the new Viewsonic X10-4K, are clearly designed for convenient transport to different locations, and boast features that guarantee quick-and-easy set up.

The Optoma UHL55 is an LED-driven 4K DLP projector priced at $1,599. Rated for 1,500 lumens, its fixed lens can deliver a 100-inch image from less than 9 feet from the screen or wall, and auto-focus and auto-keystone features provide simplified setup. A built-in Android-based smart TV streaming platfrom is included, along with Alexa and Google Assistant voice control and Bluetooth capabilities for streaming music from a smartphone to the integrated speaker system

Optoma UHL55 4K LED Projector
Optoma UHL55 Portable LED Projector

With a similar form factor, Viewsonic's X10-4K offers a convienient carry handle for easy movement from room to room or home to office. It puts out a rated 2,400 "LED lumens" and is equipped with a 0.8 fixed short-throw lens with auto-focus and auto-keystone capabilities. The X10-4K's Android-based smart TV platform is enabled by on-board WiFi that also allows Alexa and Google Assistant voice control. Bluetooth is also integrated for audio streaming to the Harman Kardon stereo speaker system from phones and tablets. Like its ultra-short-throw sibling, the X1000-4K mentioned above, the X10-4K is a 4K DLP projector with UHD resolution and HDR10 compatibility, though with Rec. 709 color. The targeted street price will be $1,499 when it becomes available in spring.

Viewsonic  X10-4K LED Projector
Viewsonic X10-4K LED Projector

Viewsonic  X10-4K LED Projector

Meanwhile, the pico projector category remains hot. Viewsonic announced an enhanced version of its well-reviewed M1, the Viewsonic M1+. It offers all the features of the original M1—854x480 resolution, built-in battery playback, on-board dual-speaker Harman Kardon audio, 360-degree projection, full HD 3D playback, 16 GB of internal memory, and a clever stand—while adding integrated WiFi and streaming as well as Bluetooth wireless audio. Perhaps more critically for some gamers, it offers a direct connection via USB with Nintendo's Switch game console. Set for spring availability, street price of the M1+ will be $349 while the original M1 remains at $299.

Viewsonic  M1+ Pico Projector
Viewsonic M1+ Pico Projector

Miroir showed off its new super-compact M631 Ultra Pro DLP Projector, a portable about the size of a trade paperback book featuring full 1080p resolution and an LED light engine. Its rated for 700 lumens and throws images up to 120 inches. Motorized focus, adjustable from the included compact remote, simplifies the setup, and the projector runs about 2 hours in its Eco mode on a single battery charge. It's due to hit the market in early February at $649.

Miroir M631 Full HD Projector
Miroir M631 Full HD Projector

A few more projector and screen exhibitors were tucked away in the home theater demo suites at the Venetian hotel. Among them was JVC, which showed stunning images from its just shipping RS3000 (also known as the DLA-NX9) on a 120-inch diagonal Screen Innovations Slate 1.2 screen. Though SI was not technically exhibiting at the show, its ALR screens were widely used among projector makers, especially its specialized UST material that rejects light from all angles except directly below the screen.


The RS3000/DLA-NX9 is JVC's new $17,999 flagship, featuring native 4K imagers combined with e-Shift pixel-shifting for 8K on-screen resolution. Given the bit of extra delay JVC has endured in getting all its new 4K projectors out the door, the company announced just before the show that it would gift a rebate for an extra projector lamp with any purchase made through January 31st of the RS3000/DLA-NX9, RS2000/DLA-NX7, or RS1000/DLA-NX5. That's a $599 retail value.

Elite Screens showed a variety of its ambient-light rejecting screens, including its premium ISF-certified Darkstar 9 material, which was previously only available through Elite's EPV pro division but is now being sold through consumer channels as well. The 106-inch diagonal shown at CES was mounted in a traditional felt frame and sells for $2,499. A new AEON CLR 2 (ceiling-light rejecting) material, also ISF-certified, was demonstrated at 103 inches diagonal. The sample featured a fine, narrow-bezel frame for a free-floating look and sells for $999 at in that size and configuration. Other highlights included the Yardmaster 2 CLR series and Saker Tab-Tensioned retractables.

Elite Darkstar 9 ALR Screen
Elite Screen Darkstar 9 ALR Screen. The white square at upper right in the image is a traditional matte white screen sample washed out by the high ambient light conditions.
Wolf Cinema, which can always be counted on for some of the best-looking pictures at any trade show, was again exhibiting with Seymour-Screen Excellence and wowing attendees with images from the 8K-resolution TXF-3500, about $40,000 retail. A Wolf ProScaler MK8 processor was paired with the projector. The company is said to be working on delivering new models that will range down to about $5,000 for its entry-level 4K DLP machine.
Wolf Cinema TXF-3500
Wolf Cinema TXF-3500 8K Projector

SSI had mated the TXF-3500 with its Ambient-Visionaire Black ambient-light rejecting material, but the 0.9 gain version that provides an even higher degree of edge-to-edge uniformity and wider viewing angle than the 1.2 gain material. It retains the exceptionally smooth and artifact-free surface that this material is known for as well as an exceptional 12x contrast boost. The screen was mated with the company's White Bias LED backlight system, which we reported on at the 2018 CEDIA Expo.

Seymour-Screen Excellence Ambient-Visionaire Black
Seymour-Screen Excellence Ambient-Visionaire Black ALR Screen
Comments (17) Post a Comment
Norbert Posted Jan 15, 2019 4:49 AM PST
Thank you for your summary, it was very informative.
Brian G Posted Jan 15, 2019 5:48 AM PST
Great write up Rob. For the first time in many years, I actually feel like I missed something by not going to CES. 4K USTs are going to be real big this year
Rob Sabin, Editor Posted Jan 15, 2019 6:00 AM PST
Thanks, Brian. We don't tend to think of CES as one of the big projectors shows (not like InfoComm or CEDIA), but this one certainly had its share of action. I think it drove home how manufacturers are focused on finding new ways to fit projection into an evolving entertainment landscape.
Skyler Meek Posted Jan 15, 2019 8:01 AM PST
We're loving the UST revolution! Finally, all the projector brands are capitalizing on this awesome solution.
Rob Sabin, Editor Posted Jan 15, 2019 8:15 AM PST
UST is definitely an attractive solution, Skyler, and the attention paid to introductions of ever-larger flat panel TVs at the show, some as large as 98 inches diagonal, should put some extra focus on UST when people start seeing the unattainable prices attached to these massive displays. It helps that we have dedicated UST ALR screens from folks like SI for these installations. My hope is that the quality of the projectors and screens will continue to improve with time.
Tony Posted Jan 15, 2019 9:17 AM PST
Since Epson is dragging their feet on the 5050 release, will any of the projectors above, that are in the $1000 - $3500 range, be a good alternative for a dark room theater? Any sense of the price on the Optoma P1? Would it be appropriate for a dark room with its 2,000,000:1 contrast ratio?
Rob Sabin, Editor Posted Jan 15, 2019 9:30 AM PST
Tony, for now I tend to see these UST solutions as being geared for those situations where a full long-throw projection set-up is cumbersome or too costly due to installation issues. There are most certainly limitations on image size compared with traditional projectors, and I've yet to hear of a UST that can deliver the contrast and black levels of today's state-of-the-art home theater projectors. But we'll be anxious to test out the new generation that's on its way now.

No pricing was announced on the Optoma P1, so we'll have to wait to hear.
David Rivera Posted Jan 15, 2019 3:04 PM PST
Wow! CES 2019 may prove to be a banner year. Ultra short throw projectors may end up really being a valid alternative to direct displays, or even match a true Home Theater projector in black level, contrast and picture quality. They are not there yet, but maybe by 2021 a 4k UST projector, in combo with a top line 100" ALR screen, at a price under $5,000 may come close.
Rob Sabin, Editor Posted Jan 15, 2019 3:10 PM PST
I'm hopeful that this new crop coming out this year will be impressive, though everything we saw at the show was still in prototype form. We'll report on these as we're able to review them.

Jason Williams Posted Jan 18, 2019 8:54 AM PST
A lot of people were waiting on this CES for regular short throw versions of the budget 4k PJ's that were released last year.

Wonder if you would agree with me that perhaps there won't be short throw versions this time around now that USTs seem to be taking that market space?
Rob Sabin, Editor Posted Jan 18, 2019 9:50 AM PST
Jason, all I can say is that I saw no evidence of any 4K short throw models beyond the USTs. Perhaps there are some things in the works we'll hear about from ISE next month, or from InfoComm later in the year.

Daniel Chaves Posted Jan 18, 2019 12:23 PM PST
Any info on if any of these UST projectors can be ceiling mounted and the image flipped? also any lens adjustments or is it all keystoning?
Rob Sabin, Editor Posted Jan 18, 2019 12:30 PM PST
I can't speak for all the products we reported on, but the LG HU85LA has this capability.
James Jones Posted Apr 19, 2019 9:48 AM PST
Glad I found this write up. I didn't know there were so many UST options. Do you know if we will get a sound transparent ALR screen anytime soon?
Rob Sabin, Editor Posted Apr 19, 2019 9:59 AM PST
Interesting thought. I'm not aware of an acoustically transparent screen that touts itself as an ALR,and I can definitely see some technical challenges associated with pulling it off. I'll inquire about the possibility of this with some screenmakers at the upcoming InfoComm show.
Andrew K. Posted Jun 17, 2019 7:33 PM PST
Are there any updates on the release dates for any of these projectors?
Rob Sabin, Editor Posted Jun 18, 2019 8:06 AM PST
Andrew, all I can say is that we have been in touch with all three manufacturers pitching these pending units (LG, ViewSonic, Optoma) and all three are progressing in development the market. No firm dates from anyone at this point, but we're looking at the fall time frame.