Fredrikstad, Norway, 3 October 2007 - The Moving Picture Company (MPC) based in Soho, London, UK has taken delivery of two cineo3+ 1080 DLP® projectors from Norway's projectiondesign for use in visual effects review suites.
The projectors were supplied by Iain Ambler, Product Manager at UK distributor RGB Communications via theatre system specialist - Kaurus Ltd, and installed by MPC in conjunction with Kaurus.
MPC specialises in the creation of digital visual effects and post-production for the international advertising, television and feature film industries. The company has a number of review suites and was looking for a cost-effective way of reviewing work in a simulated cinema environment, without compromising on quality.
Martin Parsons, Head of Imaging at MPC, takes up the story: "We use a wide range of projectors here and it's not cost-effective to have the big Digital Cinema projectors in all our visual effects (VFX) review suites as they will be too big for the rooms concerned and too expensive for the tasks we use them for. So we were looking for something smaller and more cost effective, but not compromised on technology. We were already familiar with DLP technology and liked it because of its image quality, contrast range and black level reproduction. After the initial installation of our first cineo3+ 1080 from projectiondesign, we decided we liked it so much that we bought another."
At MPC, the projectors are fed from an IRIDAS FrameCycler DDS, which offers uncompressed, real-time playback of 2K data direct from disk. To this, MPC adds its own print emulation film look-up tables (LUTs), so that the content can be viewed as if it were being projected in a real-life cinema. After review, final footage is created using an Arri laser film recorder. Recent blockbuster feature film projects to have passed through the VFX suites include Sunshine, 10,000 BC and The Golden Age.
"We particularly like the lens on the cineo 3+ 1080, and the fact that it's got an iris control to further adjust the light output," says Parsons. "In a small room you might want to cut down on light, but might not want to do that using a look up table (LUT). We also like the fact that we can profile the projectors to incorporate our own 3D LUTs. Single-chip DLP projectors with filter wheels can sometimes produce a rainbow effect but projectiondesign have minimised this - we have a good working relationship with the company and find them to be very receptive to our ideas and we like that responsiveness."
Anders Løkke, Marketing & Communications Manager projectiondesign, adds: "The cineo3+ 1080 was recently introduced into the market and has been developed specifically to meet the demands of eCinema applications, so it's very gratifying to see the projector being used at the content creation end of the production chain. We pride ourselves on building projectors to give the end user a certain amount of flexibility, without compromising on accuracy or image quality, and the MPC installation is a prime example of this philosophy reaping valuable rewards