Coming Again to Theaters Near You
Fox has just announced that Avatar will be re-released in RealD and 3D IMAX theaters on August 27. This time it will include a whopping EIGHT additional minutes of Never Before Seen Footage. Wow. I can hardly wait.
Yes, I confess. For me, Avatar was not all that great an experience the first time. Yeah, yeah, I know. Whoever visualized and created Pandora had a genius imagination, and the 3D effects were interesting. The first hour was well worth seeing just for those elements. But Avatar’s major flaw was that, despite the cool visual pyrotechnics, the director burdened it with embarrassingly bad acting, juvenile dialog, and a tedious, predictable plot. So the thing plodded along for over 2.5 hours, long after the visual effects lost their intrigue.
Now comes the news that Fox is going to re-release Avatar in theaters, this time with eight minutes of new footage. And if you went out and bought the Blu-ray edition, sorry bub, not only did you miss out on the 3D, but you missed out on the Eight Minutes as well. You’ll have to buy the new and improved Blu-ray later this fall for the full experience.
For many years there has been a lot of consumer frustration over the constant re-release of movies on DVD and Blu-ray, each subsequent release being just slightly better than the previous. One can see that in the comments people make on Amazon in response to new re-releases. It seems like this move by Fox would tap that same frustration. I am curious to know what people are thinking about this.
Does anyone feel like they are being duped by Fox? Does Avatar deserve a "new and improved" re-release so soon? Or is this a cynical manipulation of the consumer? Feel free to vent in the comments box below. It is your turn to tell us what you think…..