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DIGITAL SIGNAGE SERVICES, LLC INSTALLS HITACHI CP-X1250 PROJECTORS FOR ADVERTISING KIOSKS IN MACY'S DADELAND MALL

-- Six kiosks display original content on translucent screens for dual-sided display. --

BRISBANE, CALIFORNIA, www.hitachi.us, July 13, 2006 - Demonstrating the versatility and usability of the Hitachi CP-X1250 Series LCD projectors, the newly renovated Macy's in Miami's Dadeland Mall has recently installed six ceiling-mounted CP-X1250 projectors for use with its display kiosks in the main aisle of the store. Installed by Digital Signage Services, LLC of Key Biscayne, FL, the projectors are used to display original content on translucent acrylic screens for double-sided presentations.

"We chose the Hitachi CP-X1250 projector because it was the best option for its price/performance ratio as well as the customer service offered by Hitachi America with its TGIH program," said Jose Diaz, director of Digital Signage Services, LLC.

Located in the main aisle of Macy's, the kiosks are used to display advertising content for the numerous brands of products available at the store. The presentations are created originally by Macy's Florida in partnership with Digital Signage Services' creative team and processed into seamless vignettes synchronized to audio.

"The idea is to display content that will immediately grab the customer's eye, in a way that is aesthetically pleasing to everyone in the store," Diaz said. "The CP-X1250 projectors are able to display bright, sharp images and were extremely easy to install."

With exceptionally high brightness and a wide range of lens options for flexibility with any environment, the CP-X1250 series delivers 4,500 ANSI lumens and an 800:1 contrast ratio. It displays images via a 1.5x zoom lens that can enable projection on screens up to 100 inches and are outfitted with a bayonet lens that can support up to four optional lenses for specific application needs based on the size and environment of a room. Additionally, the CP-X1250 can be remotely controlled and maintained through a LAN network connection, providing the ability to network, control and maintain the projector remotely.

"The use of Hitachi CP-X1250 projectors at Macy's in Dadeland Mall is an example of cutting-edge technology coming together with creative, innovative design," said Pete Denes, vice president of sales, Hitachi America, Ltd., Ubiquitous Platform Systems Division, Business Group.

About Hitachi
Hitachi America, Ltd., Ubiquitous Platform Systems Division, produces and markets a wide variety of digital products for business and consumers. The division's Consumer Group markets high-definition plasma televisions and monitors, LCD projection and flat panel HDTVs, LCD projectors, and DVD camcorders and DVD players. The division's Business Group markets LCD projectors, professional plasma monitors, interactive panels and whiteboards and security and observation system products through value added resellers, system integrators, distributors and OEM.

Hitachi has a unique position in the marketplace by manufacturing and developing its own core technologies to provide consumers and businesses with optimal product performance in each of Hitachi's product categories. For consumer products, please visit www.hitachi.us/tv. For business products, please visit www.hitachi.us/digitalmedia. For more information about electronic whiteboards and Starboard software, please visit Hitachi Software at www.hitachi-soft.com. Hitachi brand business products are connected through Hitachi's OneVision program, which makes it possible for any Hitachi business unit dealer to sell Hitachi products from other Hitachi business units.

Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., markets and manufactures a broad range of electronics, computer systems and products, and consumer electronics, and provides industrial equipment and services throughout North America. For more information, visit www.hitachi.us.

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 356,000 employees worldwide. Fiscal 2005 (ended March 31, 2006) consolidated sales totaled 9,464 billion yen ($80.9 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company's website at www.hitachi.com.