-- The Church utilizes Hitachi projection technology to create a cost-effective, dynamic video solution. --

SAN DIEGO, CALIFORNIA, www.hitachi.us, October 1, 2007 - Demonstrating the unmatched performance and versatility of Hitachi America projectors, the Irving Bible Church recently installed Hitachi CP-X1250 projectors to create a unique and immersive worship experience. Located near Dallas, TX, the Irving Bible Church has a congregation of more than 4,000 members.

The Irving Bible Church has distinguished itself through its creative worship services that feature dynamic video display. Hitachi projectors display motion graphics and static images onto a brick wall behind the altar, as well as onto the sanctuary's side walls. The projectors throw straight onto the walls, floor to ceiling, side wall to side wall. The result is an atmosphere that closely resembles an ancient cathedral with larger-than-life paintings and stained glass. "We developed a system that creates an abstract look and texture on the existing wall of the worship space, while also allowing for thematic, more traditional images," said Camron Ware, lighting and projection designer at Irving Bible Church. "The brick wall is a novel surface for projection, and while the wall has a texture to it already, the image still remains clear."

Projects like this typically involve elaborate lighting systems, but Mr. Ware found an equally suitable (and more cost-effective) solution. "As with any church, we always need to take our budget into account when making purchasing decisions," Mr. Ware said. "We wanted the effect of moving lights with simple textured gobos and breakups, but the Hitachi projectors are a much more cost-effective, and more flexible, way to get that effect. We literally did it all for $10,000, for projectors and cabling. We did the install ourselves."

A Hitachi CP-X1250 projector displays graphics on the center brick wall of the Church, flanked by a CP-X605 projector on each side that also displays imagery onto the wall. All three units use their standard lenses. Another two CP-X1250 projectors are used to display static images, such as lyrics, still photos and sermon text, on the main screens. A CP-X1200 projector is used as a confidence monitor in the back of balcony. The motion content on all three Hitachi projectors is controlled by Easy Worship software, while Sunday Plus software handles the static images. All projector units and accessories were purchased through Shepherd Multimedia in Grapevine, TX. "Shepherd was a great help in picking the right units for the job. It is always a pleasure to work with them," Mr. Ware said.

"We use the whole architecture of the building as a projector surface," Mr. Ware added. "It makes you feel like you're immersed in the worship, rather than just being a spectator. Think of it as a post-modern cathedral using imagery instead of paintings and stained glass that surround and engage you."

About Hitachi
Hitachi America, Ltd., Ubiquitous Platform Systems Division, produces and markets a wide variety of digital products for business and consumers. The division's Consumer Group markets high-definition plasma televisions and monitors, LCD projection and flat panel HDTVs, LCD projectors, and DVD camcorders and DVD players. The division's Business Group markets LCD projectors, professional plasma monitors, interactive panels and whiteboards and security and observation system products through value added resellers, system integrators, distributors and OEM.

Hitachi Software Engineering America, Ltd. develops advanced interactive communications tools for education, training and boardroom applications including interactive whiteboards, plasma displays and tablets all powered by the company's category-leading StarBoard software. For more information about Hitachi Software, visit www.hitachi-soft.com.

Hitachi has a unique position in the marketplace by manufacturing and developing its own core technologies to provide consumers and businesses with optimal product performance in each of Hitachi's product categories. For consumer products, please visit www.hitachi.us/tv. For business products, please visit www.hitachi.us/digitalmedia. For more information about electronic whiteboards and Starboard software, please visit Hitachi Software at www.hitachi-soft.com. Hitachi brand business products are connected through Hitachi's OneVision program, which makes it possible for any Hitachi business unit dealer to sell Hitachi products from other Hitachi business units.

Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., markets and manufactures a broad range of electronics, computer systems and products, and consumer electronics, and provides industrial equipment and services throughout North America. For more information, visit www.hitachi.us.

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 384,000 employees worldwide. Fiscal 2006 (ended March 31, 2007) consolidated revenues totaled 10,247 billion yen ($86.8 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company's website at www.hitachi.com.

For more detailed specifications and connections, check out our Hitachi CP-X1250 projector page.